Hello everyone, my name is Ms. Wyatt and I'm so pleased that you could join me here today for our lesson.

Welcome to today's lesson on how do groups create change in society from the unit How can citizens bring about change? By the end of today's lesson, you will be able to explain how groups, including pressure groups, drive social change and the effective methods they use.

We have two keywords that we will be using in today's lesson, and these keywords are society and pressure group.

Society are the people living together in an ordered community.

Pressure group are groups that put pressure on the government or those in power to do something or change something.

They do not wish to have power themselves.

They simply wish to achieve a goal.

So these keywords may be new for you today, but please don't worry as I'm here to guide you.

Today's lesson is broken up into two parts.

The first part will explore the question of which groups can create change in society, and then we will look at what is the role of pressure groups in society.

So when you are ready, let's begin today's lesson.

So on our screen is an image and it's somebody holding up a poster or a little billboard of it saying no with an exclamation mark.

So what does this image make you think of? Sorts of people around and other people holding boards and signs that say different things.

But what does this image make you think of initially? Well, this group of people are advocating on behalf of society by taking part in a protest to influence the government.

So this group of people are in support of something on behalf of the public or the society by taking part in a protest to influence the government, okay? Groups of people want to influence the government to make sure their views are heard.

One way to do this is taking part in an election to vote for the Member of Parliament, or MP, that you believe will best represent your views for the good of society.

However, general elections only usually take place every five years.

So how else can people influence the government in bringing about change? Well, there are a range of different groups in society that anyone can join which work to promote social change in their local, national, or global communities.

The number of groups is large and includes pressure groups, protest groups, social movements, charities, non-governmental organisations, or NGOs, local community groups, or religious or faith groups.

You might have heard some of these groups and you might well belong to maybe some of these groups as well, or parents or guardians and other family members and friends may belong to these groups.

But these are the different groups in society that anyone can join which work to promote that social change in their community.

A pressure group is a group of people who try to influence the government about a specific issue.

So a pressure group tries to influence the government about something.

Pressure groups represent various types of issues from across society that citizens want to change.

So they don't just all focus on one thing that they want to change or put pressure on about a specific issue.

There are varieties of different pressure groups for different issues.

Sometimes there can be different pressure groups representing each side of a cause.

For example, the issue of badger culling to prevent the spread of the disease.

The UK government has allowed the licenced culling of badgers in England as a temporary measure to control the spread of bovine tuberculosis, or TB you might know it as.

Now, the Badger Trust campaign to change this process, arguing it is cruel and unneeded.

Their research implies that it's cows that spread TB to badgers.

However, the National Farmers' Union, or NFU, campaign to protect farmers and want the badger cull to continue to prevent TB spreading to cows.

So here we can see these two different types of pressure groups are representing each side of a cause on the issue of the spread of TB.

So what are the different types of group? Well, you have insider.

So these have close links with government and decision makers.

Their views are often asked for when decisions are made.

They usually represent a certain section of society or an issue.

So we've got insider.

We also have outsider.

So these do not have influence on decision makers.

They rely on getting the public to support them and raise awareness about their issue to the rest of society.

And then we have interest or issue.

So an issue pressure group campaigns about a key issue they wish to change.

An interest group campaigns for sections of society, for example, welfare, health, or business.

So we have different types of groups.

We've got insider, outsider, interest or issue.

What is Liberty? I wonder if any of you have heard about this word before.

So Liberty is an example of a UK interest pressure group that works to protect people's rights and freedoms. They campaign for justice and equality, fighting against unfair laws and practises that limit personal freedoms. Liberty works on issues like privacy, free speech, and human rights.

It aims to make sure that everyone is treated fairly by the law.

They use legal challenges, public awareness campaigns, and lobbying of MPs to push for positive change in society.

So they'll either write or meet with their MP to push for that positive change in society.

Liberty is a group that fights for civil liberties and human rights for everybody in society.

But what type of group is it? Is it A, insider; B, outsider; C, interest; D, issue? Pause the video and have a think about what type of group Liberty is.

Okay, time for answer.

So we should know that Liberty is an interest group.

Well done if we got that correct.

Alex says, "Liberty is an interest group because it campaigns for society to have equal rights." A protest group is an organised group of people who take action to try and bring about change regarding a specific issue.

So we've just heard about pressure groups and the different types of groups of these.

Now we're looking at protest groups, which are organised groups of people who take action to try and bring about change regarding an issue.

A protest group focuses on one issue and is an outsider group.

They need to make sure they get a large amount of public support so the government will listen.

The People's Assembly is an example of a UK protest group founded in 2013, who are against the government reducing the money spent on public services and welfare in society.

The group organises marches, rallies, and campaigns to raise awareness about the negative impacts of these cuts.

The People's Assembly is also an interest group because they advocate for change so that society gets fairer economic policies, include a greater investment in healthcare, education, and social support.

So not only are they an outsider group, but they're also an interest group.

By bringing together other community groups, the People's Assembly create change by encouraging people to challenge government decisions.

The protest group demand policies that better support society's most vulnerable citizens.

This is when protest groups and pressure groups combine with the same method.

So let's fill in these missing words.

A blank group is an organised group of people who take action to try and bring about blank regarding a specific issue.

The People's blank is an example of a UK protest group that fights against government cuts.

So let's pause the video here and have a go at filling in these three missing words.

Good luck.

Okay, hopefully we've had enough time now to think about these missing words, so we'll go through the answers together.

So a protest group is an organised group of people who take action to try and bring about change regarding a specific issue.

The People's Assembly is an example of a UK protest group that fights against government cuts.

So we needed to work out that the first missing word was protest, then change, and then assembly.

Well done you if you filled in the missing words correctly.

A social movement is a group of different people who want to advocate for the same thing.

They may act in different ways to reach this aim.

They normally involve a large number of people working for the same goal.

Social movements are organised efforts by groups of people to try create social, political, or cultural change.

They bring attention to important issues like equality, climate action, or workers' rights, and aim to influence public opinion, policies, and behaviours.

Through methods like awareness campaigns, public demonstrations, and advocacy, social movements can pressure governments and organisations to address injustices and adopt fairer practises.

By uniting people around a common cause, social movements play a powerful role in shaping a fairer and more inclusive society.

So inclusive means to include everyone, not to leave anyone out.

No one's negatively impacted by that.

So they want to shape a fairer and a more inclusive society.

The Fairtrade movement is an example of a social movement, and you may have heard of them or seen their logo on some food items that you purchase.

It promotes better prices, working conditions, and sustainability for farmers and workers in low-income countries and newly emerging economies.

By encouraging people to buy Fairtrade-certified products, the movement raises awareness about ethical consumption and supports global trade fairness.

It uses campaigns, educational programmes, and partnerships with businesses to drive societal change.

So it uses a lot of different ways to try and drive that change.

So using campaigns, educational programmes, and partnerships with businesses.

So true or false? The Fairtrade movement is a protest group and not a social movement.

Is that true or is it false? Hmm.

Okay, what do we think? Is it true or is it false? It is false.

It's false because Fairtrade is a social movement because it promotes better prices, working conditions, and sustainability for farmers and workers in low-income countries and newly emerging economies.

So it is a social movement, okay, not a protest group.

So well done if we got that right.

What I would like us to do for this task is to complete the table explaining how pressure groups, protest groups, and social movements work for change in society.

So in your table you have a column for group, definition, information, and an example of that.

So the groups, we need to do pressure group, protest group, and social movements.

So pause the video here and have a go at completing the table to explain how pressure groups, protest groups, and social movements work for change in society.

Good luck and enjoy this task.

Okay, everyone, so we're going to go through group by group, and your table might look a little bit like ours.

So we've started with pressure group.

So we said the definition is a group of people who try to influence the government about a specific issue.

For information, we said insider groups have close links with government and decision makers.

Outsider groups rely on public support.

Interest and issue groups campaign about things they wish to change.

And an example of that is Liberty.

Liberty work to protect people's rights and freedoms. They campaign for justice and equality, fighting against unfair laws and practises that limit personal freedoms. We then looked at protest groups.

The definition of protest groups is an organised group of people who take action to try and bring about change regarding a specific issue.

We said for information focuses on one issue and is an outsider group.

They need to make sure that they get a large amount of public support so the government will listen.

And for example, we have the People's Assembly.

They advocate for change so society get fairer economic policies, including greater investment in healthcare, education, and social support.

And then finally, we have social movement.

So they are a group of different people who want to advocate for the same thing.

A little bit of information on them: organised efforts by groups of people to create social, political, or cultural change.

They bring attention to important issues like equality or climate action and aim to influence public opinion.

For example, the Fairtrade movement promotes better prices and working conditions for farmers and workers in low-income countries and newly emerging economies.

So well done if you got all of that information and examples about our three different groups.

Good efforts.

We have now looked at which groups can create change in society.

And we are now to move on to what is the role of pressure groups in society.

So pressure groups play a vital role in society by influencing public opinion and government policies on specific issues.

So they're really, really important in society are pressure groups.

They raise awareness about causes, represent the interests of particular groups or concerns, and provide expertise to policy makers.

When governments are planning new policies, pressure groups will often try to influence the new policy.

Pressure groups often conflict and compete for MPs' attention to influence.

For example, the animal welfare policy.

So we have this group, which is the NFU, or the National Farmers' Union.

They protect the rights of farmers.

We then have the Countryside Alliance, and they give a voice to people who live in rural areas.

On the same policy we have PETA UK, or PETA UK, aims to establish the rights of all animals.

We then have Naturewatch.

So they campaign to change laws to support animal welfare.

And we have the RSPCA, which protects the rights of animals.

So all of these different pressure groups are concerned with an animal welfare policy, but within that they have different opinions and they can conflict and compete for MPs' attention to influence them on this policy.

So let's match the pressure group with its aim.

So we've got the RSPCA, the NFU, which is the National Farmers' Union, we have PETA UK, and we have Countryside Alliance.

We need to try and match it with its aim.

What does it compete for? What does it campaign for? So we've got protects farmers, protects rural areas, protects animals, and establishes rights of animals, okay? So pause the video and have a good go at matching the pressure group to its aim.

Okay, hopefully we've had time now to match the pressure group to its aim.

So we're going to start with the RSPCA.

So the RSPCA look at protecting animals.

The National Farmers' Union look at protecting farmers.

PETA UK looks at establishing rights of animals.

And Countryside Alliance protects rural areas.

So well done if you matched those pressure groups correctly to their aim.

Pressure groups are organisations formed to influence government policies, public opinion, or business practises on specific issues.

They aim to bring attention to particular causes in the global community that need lasting change, whether it's protecting the environment, defending human rights, or advocating for better healthcare in society.

These pressure groups often conduct research, run awareness campaigns, organise public demonstrations, and lobby politicians to push for changes that align with their goals.

Pressure groups play a crucial role in a democracy by amplifying the voices of individuals or communities who might otherwise go unheard, offering expertise to policy makers and holding those in power accountable.

So they don't just have an opinion about something.

They will conduct that research, run those awareness campaigns, organise public demonstrations and protests and lobby politicians to try and push those changes that align with their goals and their opinions.

Through methods like lobbying, protests, petitions, and media campaigns, pressure groups ensure that diverse voices are heard in the decision-making process.

By holding those in power accountable, pressure groups contribute to a more informed, balanced, and democratic society.

So true or false? Pressure groups play an important role in democracy by holding leaders accountable.

Is that true or is that false? Hopefully we know that this is true.

It is true because pressure groups lobby politicians to push for changes that align with their goals.

They use this method to work for change in society.

So when they are lobbying politicians, they are writing to them, they are meeting with them to try and push for those changes that align with what they're working towards.

There are many more methods which pressure groups can use to influence MPs.

Some groups use traditional methods, like encouraging people to write to their representatives.

However, with the development of social media, new methods are developing, such as influencer appearances, social media advertising campaigns, online petitions, email campaigns.

Greenpeace is a well-known pressure group focused on environmental issues, so you may have heard of these before.

In the UK, Greenpeace has successfully campaigned against single-use plastics by conducting public awareness campaigns and lobbying the government for stricter regulations.

So a lot of us now with these single-use plastics, a lot of us now have like coffee cups that we take around to get coffee in, or our hot drinks, rather than relying on these cafes to give us single-use plastics to have our drink in.

Or with carrier bags for instance, we now tend to sometimes take our bag for life to the shops rather than relying on purchasing some plastic bags at the supermarket.

Through nonviolent direct actions such as staging protests outside large corporations and publishing research on plastic pollution, Greenpeace has pressured companies and governments to commit to reducing plastic waste.

Their campaigning shows how pressure groups can create real change by raising awareness and influencing policies.

So which method of action do Greenpeace not use? Is it A, holding protests; B, pressuring companies; C, publishing research; or D, taking violent action? Pause the video and make your decision.

Okay, so Greenpeace do not use violent action.

So our answer should be D, taking violent action.

They do not use violent action, they publish research, they pressure companies, and they hold protests, but they do not use violence.

Well done if you got that right.

What I would like us to do now is to write one paragraph to explain the role of pressure groups in society.

Jun says, "You might want to include influence on decisions, representation, the methods that they use, holding people in power accountable, and an example of success." So can you remember who we looked at in a big environmental pressure group? Can you remember who that was? And you might want to put about that example of their success, or you can think of your own.

Pause the video and have a go at this paragraph.

Okay, so our answer might have included some of the following.

Pressure groups are organisations that try to influence government decisions, public opinion, or business practise to support specific causes.

They bring attention to important issues like the environment, human rights, or healthcare, and often represent the voices of people who might not be heard otherwise.

Pressure groups use methods like protests, petitions, lobbying, and media campaigns to push for change and make sure decision makers are held accountable.

For example, Greenpeace is a successful pressure group that focuses on protecting the environment.

Greenpeace has campaigned against single-use plastics by raising awareness, staging protests, and pressuring the government to introduce stricter rules.

This shows how pressure groups can make a real difference by highlighting problems and pushing for solutions which result in lasting change.

So great efforts on your paragraph, you might have some of the similar ideas as us.

You may have used Greenpeace as an example of a successful pressure group.

Well done.

For this task, I would like us to think about the RSPCA.

So they're a well-known pressure group which works to protect animals.

Choosing from these methods, decide two that would be effective for the RSPCA and explain why.

So we have lobbying, which is writing or meeting with your MP.

We have media appearances.

We have running advertising campaigns, petitions, marches like protests, email and letter writing campaigns.

So have a go at this task, pause the video in a second, and decide which two from the list of these methods would be effective for the RSPCA when it comes to raising awareness and campaigning to protect animals.

Have a go and have fun.

Okay, I'm really interested to know what two we have picked from these methods, but we have chosen media appearances and petitions, and I'm going to tell you why.

So media appearances are a great way for the RSPCA to raise awareness about animal welfare issues.

By using TV interviews, social media campaigns, and news features, they can educate the public about problems such as animal cruelty or neglect.

Media coverage would also help them to reach a wide audience, build public support, and encourage action from the government or business.

Petitions are another effective way for the RSPCA to show public support for laws or policies that protect animals.

A petition with many signatures demonstrates that a large number of people care about the issue, putting pressure on politicians to respond.

Petitions are also accessible for people to sign, making it easy to engage the public and rally support for their cause.

With petitions as well, I'd add that they don't actually really take that long to sign.

It's usually a quite a quick job to do so.

So I would love to know what other two methods or the same two methods that you chose as us.

But I hope you enjoyed that task and I hope you managed to explain why you chose them.

We have now come to the end of our lesson on how do groups create change in society, and I'd like to summarise it into a few points for us.

So groups like pressure groups, protest groups, and social movements can all create change in society by raising awareness and influencing decisions.

Pressure groups focus on specific issues and use methods like lobbying and petitions, and protest groups use protests to push for change.

Social movements bring together large numbers of people to campaign for broad social, political, or cultural change.

Successful groups often use lobbying, media appearances, advertising campaigns, petitions, marches, and email and letter writing campaigns.

Greenpeace and the RSPCA have made a real difference in protecting the environment and animals, and show how pressure groups can create lasting societal change.

Thank you so much for your efforts in today's lesson, and I hope to see you in the next one.

Bye-bye.