Hello, and welcome to this lesson on poster making.

My name's Mr. Coxhead, and I'm looking forward to working with you in this lesson.

Let's make a start.

Let's take a look at the learning outcome.

By the end of this lesson, you'll be able to create a poster to clearly convey a message.

Here are the keywords for today's lesson: Logo: a graphic that visually communicates brand identity.

Modify: when you make changes to something.

And review: when you assess a product against a plan or criteria.

We're gonna first have a look at modifying a logo with a graphics application.

So I'd like you to imagine you're standing at the middle of a supermarket.

If you were to take a look around, how might you know which supermarket that you were in? So you might notice the types of products that the supermarket sells, the colour and the decor of the store, the staff uniform, the store and product logos, the logos that you see around the store.

So let's have a think, what is a logo? What actually is a logo that we find all around, all on the different products that we see on a day-to-day basis? Well, a logo is a powerful visual representation of a brand.

And organisations use logos to help customers connect with and recognise their products.

Logos can be made up of images, text, or a combination of both.

A logo can communicate the values and personality of a brand.

A logo should be easy to recognise and stand out from the crowd.

Logos should make good use of colour.

Logos often have a simple design.

Let's have a think about logo colours and how they can affect the logo that you might design and the logos that we see every day in our lives.

So the colour of a logo can help a brand or organisation stand out from the competition, and it can make them become easily recognisable.

Take a look at the colours.

Do they remind you of any brands or organisations? So think about maybe the logos that you've seen around today or in the past week, and do these colours remind you of any of those brands or organisations? Remember, you can pause the video to take a minute or two to have a think about that if you need to take a little bit more time.

Okay, so well done for having a think about that.

Let's have a look at what you might have thought of with regards to the brands that might be linked to these colours.

So maybe you recognised or thought of some car brands, maybe you thought of some technology brands.

What about chocolate brands? I know I can spot a couple in there that I would link to chocolate brands.

Fashion, are there any in there that you would recognise with fashion logos that you might have come across? What about fast food brands, and charity organisations? So I think you are probably able to take a look at those colours and make the links to some of those brands, and that's how important colour can be to a logo.

Let's move on.

So the first check for understanding in this lesson: True or false? The colour of a logo can make a brand or organisation easily recognisable.

Is that true or false? Pause the video if you need to take a little bit of time to think about the answer.

It is of course true.

So well done if you got that correct.

And don't worry if you didn't, you can always rewind the video if you'd like to take a look at some of the content that we've previously covered.

So let's move on to the next part of the lesson.

Logos are often just icons, but sometimes they can also include text.

Logos are an important part of an organization's visual identity.

Organisations usually add logos to all their products to make sure people can recognise them.

So you might find a logo appears across a range of different products, and sometimes that can appear in different locations.

The second question for our check for understanding, let's take a look at the question.

Which of the following is true about logos? Logos should be detailed and have text.

Logos should have at least two colours.

And logos should be simple and make good use of colour.

Pause the video if you need a little bit of time to think about your answer.

Okay, let's take a look at the answer to this question.

It is, of course, logos should be simple and make good use of colours.

So logos may have text, but they don't have to.

They may have at least two colours, but they don't have to.

But logos, to be effective, should always be simple and make good use of colour.

Well done, let's move on.

So in this lesson, we're gonna create a logo that we can add to a charity poster.

There are some blank logos provided for you to modify later on when we come to the task, but you are also free to make your own logo if you have time and if you would like to.

But remember to keep it simple and make good use of colour.

Let's take a look at task A.

We are going to modify an image, and as mentioned, that image is going to be a logo.

So it can be one of the blank logos that we've provided for you, or you can choose to create one of your own, and colour in that logo too.

We are going to use the fill tool to recolor it.

Save your recolored logo with a new name.

It's important that we look after the files that we create, so make sure you save it with a name that makes sense to you and that you can easily find it later on when you need it.

Pause the video to undertake that task.

Okay, welcome back.

Let's take a look at an example answer.

So what colour and logo did you choose? Were you able to have.

Did you have time to choose your own logo, make your own logo, or did you colour one that was provided for you? It's absolutely fine whichever one you chose, but ask yourself the question, "Do the colours and the logo that you've chosen suit your theme of your charity?" So for Laura, she chose an image of a tree, and she chose two green colours that suits the theme of stopping deforestation.

So well done for that activity.

Hopefully now you have a logo that makes sense to the charity that you are going to be representing, and we can move on to the next part of the lesson.

Right, so let's move on to the second part of today's lesson, which is creating a poster to clearly convey a message.

And we're gonna use the logo you've previously created in task A on this poster, and we're gonna add it to it later on in the next activity.

Let's move on.

So let's take a look at what we need to do to create a poster.

Now, before we start to create our poster, it's a good idea to plan out the content so it can help us to make sure we communicate the message that we're intending to get across to the reader.

Now, to help us with that process, we may use a planning document, and that could look something like this for our posters.

So the theme is "Protecting rainforests," the heading is "Rainforests," a subheading of "Let them grow," and the main message is "Rainforests are home to over half the world's plants and animals." Now, it might also be useful to sketch out the positions of the content and to plan that out before we start to make it, to make sure we're happy with the layout and that it makes sense and it's clear to read our messages.

It's also really good to have the sketch and the planning document because we can review the final product against this plan to see if we actually achieved what we set out to do.

Now, before we actually start to make our poster, we need to think about the software application that we'll use to create that digital product.

And there are many different types of applications that you could use to do this task, but which one will you choose will depend on what you have access to and maybe what software you are familiar with.

Now, the different applications should have the same tools, but the icons and the menus may look a little bit different, and that's absolutely fine.

But if you take a little bit of time to get familiar with your software, you should find the tools that you need.

We're onto the first check for understanding here of the second part of the lesson.

Let's take a look at the question to check what you've learned so far.

In graphical editing software tool icons: A, will always look the same across different editing applications, B, may look different and be in different locations depending on the software used, or C, should only be used when you can't access the tool you need through the menu.

So try to think back to what we just spoke about in the lesson.

Pause the video to have a think about your answer.

Welcome back, let's take a look at the answer for this question.

And the answer is of course B.

So as we mentioned, in graphical editing software, the tool icons may look different.

They may be in different locations depending on the software used, just be aware that they may look slightly different.

So well done if got that correct.

If you didn't, don't worry, you can always go back and rewind the video and go through some of the content that we've covered.

Let's move on.

Before we start to choose images for our poster, we must make sure that they are free from copyright.

So with the search engine, we can filter search results to find images that are suitable and free from copyright.

So you may have to access the Advanced Search feature and then go down to usage rights, and look for those that have a creative commons licence.

There are also many websites that provide copyright-free images that may be fine to use in your poster, but please do just check to make sure that your images are copyright-free and that they're suitable to use in your poster.

And we're onto the second check for understanding question in this part of the lesson.

Let's take a look at the question.

All images found with internet search engines are free to use in your work, is that true or false? Think back to what we've discussed in the previous content, and pause the video to think about your answer.

Welcome back, let's take a look at the answer to this question.

So the answer is, of course, false.

Okay, don't worry if you got that incorrect.

Remember, you can go back at any point and revisit some of the content we've covered, but let's take a look at why this is the case.

Well, most images found on the internet are subject to copyright, and we can't use them without the permission of the owner.

So it's really important when you are looking for images to use in your work, you make sure they're free from copyright and they're suitable for what you are creating.

Well done, let's move on to the next part of the lesson.

So to create a poster, we're going to be following a number of small steps.

And before we start to make our poster, let's take a look at these steps so that we're prepared for the activity.

Firstly, we're going to have to create the document using your chosen application.

Next, we're going to set the page layout.

Then we're going to change the background colour.

Next up, we're going to add the text, image, and logo content to your poster.

Finally, we're gonna be editing and adjusting the content to make it effective and to make it the best possible version that we can make.

And we're on to task B.

This is the final task of this lesson, but it is broken down into a few stages to make it manageable and to make sure that we can make our poster really excellent.

The first part of this task is to create the poster, and as mentioned, we're going to create a document using your chosen application.

You then also need to pick the layout of the page.

Pause the video, and have a go at that first part of the activity.

Well done for having a go at that question.

Now, how did you get on with that activity? So the first part was to create a document using your chosen application, and Jun decided to use an application that he had in school.

Remember, it's okay to use whatever application you have access to or any software that you are familiar with.

Part B was to pick a page layout, and Laura chose the portrait layout for her poster so that is easy to view and read on a wall.

And if you chose landscape or portrait layout, it's absolutely fine, whatever you think is best for your poster.

Let's take a look at question two of task B, and at this point we're going to add content to your poster, so I would like you to change the background colour.

Also add text, image, and a logo to the content.

Pause the video to have a go at that part of the activity.

Well done for having a go at question two of task B, and that task was to change the background colour and add text, image, and logo content to your poster.

So Laura changed the background to green and she added content from her plan.

So if you remember to the early parts of the lesson, we said that it's good to plan out the content.

And here's an example of the poster that she put together.

So well done for completing that part of task B, let's move on to the next section.

Question three of task B is to edit and adjust the content on your poster to create the maximum impact.

So at this point, take a look at the on your poster.

Do you think there's anything you could edit and adjust to make sure your poster makes a maximum impact? Pause the video and undertake that question.

Welcome back, and let's take a look at what you may have done to change and edit your poster.

So as you can see these two examples here, there's a before and after, and Laura decided to move some of the content to make the frog image the main focus.

And she also changed the position of the subheading and the message text so that it read from top to bottom.

Well done, let's move on.

Question four of task B is to review your poster against the initial plan by answering these questions: A, how close is your poster to the original plan? B, what did you do that was different to your plan, and why did you make that change? C, what changes could you make to improve your poster? Pause the video and have a go at that question.

Welcome back, this is the final question of this task, let's take a look at some example answers.

So for Laura, her final poster was quite similar to the original plan, but she did make a few changes.

As she created a poster, she had some new ideas that she thought would make the poster even better.

Remember, that's absolutely fine and is a part of the creative process.

Part B, what did you do that was different to your plan? Why did you make that change? So Laura decided to change the main image in her final poster.

And in her plan she was going to add a picture of a sloth, but she found a great image of a tree frog that thought would be really suitable for the rainforest theme.

And that does happen, sometimes as you go through the creative process, you find things and you think of things to make your content better, and that's absolutely fine.

Part C, what changes could you make to improve your poster? So Laura really liked her final poster, and thinks it has a good impact and communicates her message well.

She does think that the logo colours could be improved there as they don't seem to match the poster now that it's finished.

She would pick a softer green background for the logo as it seems to stand out a little bit too much.

That's part of the reviewing process.

You may have an excellent poster, but there might likely be a couple of things you'd like to change, and that's absolutely fine.

Well done for completing task B.

You should have an amazing poster now, and you've done a really good job so far creating your content, putting it all together, and getting your digital product at the end, well done.

Let's take a look at the summary for this lesson.

A logo should be a recognisable graphic that visually communicates brand identity.

Graphics can be modified using an image editor.

Graphical tools can be used to develop high-quality visual products.

And reviewing can be used to reflect on successes and areas for development.

Well done, you've done a brilliant job this lesson, and hopefully you've managed to make a fabulous poster, and I can't wait to see you in the next lesson.