Hello everyone, my name is Ms. Wyatt, and I'm so pleased that you could join us here for today's lesson.

Today's lesson on what responsibilities does the media have? Comes from the unit, how does the media affect us? By the end of today's lesson, you will be able to explain the different responsibilities the media has and what happens if the media breaks the rules.

We have some key words that we will be using in today's lesson, and these are media and responsibilities.

Media are the forms of communication like radio, television, newspapers, magazines, and the internet that reach or influence people.

And responsibilities are duties that we are expected to do as a citizen of a country, as part of a job role, or as a member of a community.

Some of these words may be new to you, but I am here to guide you.

Our lesson is broken up into three parts today.

The first part, we will be exploring the question of how do we expect the media to act.

The second part, we will look at what are the responsibilities of the media, and then finally, what happens if the media break the rules.

So when you are ready, let's look at the question.

How do we expect the media to act? Laura says, "What is the media, Jun?" Jun says, "The media refers to any communication or information that influences or educates people.

It includes all forms of communication like radio, television or TV, newspapers, magazines, and the internet that give people information." So the media covers a lot of things.

What characteristics or traits would you expect a good journalist to demonstrate? Sophia says, "I'd like my journalist to be fair and professional.

I don't want them to show bias and tell us anything that is not accurate and reliable in the media." Bias is any unfair preference or judgement that favours one person or group over another based on incorrect or incomplete beliefs.

So being biassed as a journalist wouldn't be right, and it wouldn't be fair because it's an unfair preference or judgement that's gonna favour something or someone over something else.

Sometimes the media is biassed and we have to be careful not to believe everything that we are told or that we read.

So we need to have a look at perhaps what media we are using and where it has come from, where is the source? Because some media is biassed.

So let's check our understanding.

Unfair preference that favours one person over another based on incorrect or incomplete beliefs is called is it A, the media.

B, journalists, C, bias or D, responsibility? Pause the video and have a think about this question.

Okay, time for answers.

Hopefully we know that unfair preference that favours one person over another is called bias.

Well done if you learnt that.

We expect the media to not show bias, obviously this is where we get our information from.

We do expect them not to favour one group or something over something else.

People want the media to inform and educate them.

So misrepresenting the facts or showing bias goes against this aim.

We want the media to respect people's privacy and make sure that they follow the law.

We expect the media to act in certain ways.

We expect them to verify details.

So this means to be accurate by checking the facts.

So if you can verify something, you can prove it to be true.

We expect the media to be independent, to not benefit from work done.

We expect it to be accountable.

So put their name to their work.

We expect them to inform, help us to understand issues.

That's why lots of us use forms of media is for us to understand or know more about something.

We expect it to be neutral, so report without opinion.

So talking about bias, what we've just talked about, we don't want it to take a side we want it to be neutral, report on something without giving an opinion.

To report in a timely manner.

So publish that information quickly.

Nobody really wants to know about news that has happened so long ago that it's passed now.

We want it to be relevant and in a timely manner.

The American Press Institute conducted a study in 2018 called "Americans and the News Media." This study found that with people they surveyed, 87% wanted the news media to verify their facts and be accurate.

78% wanted the news media to be fair, and 68% wanted the news media to be neutral.

So high amount of people are wanting the media to be verifiable.

They want it to be fair and neutral, so not opinionated.

Although this study was conducted in 2018 in America about news media, it can be used as a reliable source of people's opinions about how they want the media to act.

Aisha says, "I'm pleased 87% of Americans surveyed wanted accurate news media." It's a high number, isn't it? 87%.

And Sam says, "I thought it would be a 100% for wanting accurate and verifiable facts.

I don't want unreliable news media." So Sam says, well actually, I thought it would be more people, or in fact everyone that they surveyed to be wanting and accurate and verifiable facts.

True or false? Being independent means the media will publish the work quickly.

Is that true or is that false? Pause the video and think about this question.

Okay, it is time for answers.

So hopefully you remembered that this statement is in fact false.

Well done if you got that correct.

It's false because being independent means that the media should not benefit from any work they do, whereas publishing work quickly relates to reporting in a timely manner.

So well done if we remember that that's false.

For this task, I would like us to complete this chart about how we expect the media to act.

So we said there's certain things and certain ways that we want the media to act, and we've given you the start of how we want them to act.

We've given you the letter at the start of the word.

So there is one, two, three, four, five, six words, and you need to try and remember what those words are about how we expect the media to act, and then also tell us what that means.

So we've given you parts of the what it means, but not all of it.

So you've got a task on your hands here.

I would like you to pause the video and have a go.

Give it your best shot at completing this chart.

Okay, well done everyone.

So hopefully our chart is looking like this now.

I'm going to read out the answers and hopefully we can tick them off if we got them correct.

So we expect the media to be able to be verified.

So the first word we should have verify, and this means be accurate by checking the facts.

We also expect it to be independent, so not benefit from any work done.

We expect it to be accountable, to put their name to their work that we know who it's come from.

We expect them to inform, so helps us to understand issues.

We expect them to be neutral, so report without opinion or bias.

And we expect them to be timely.

So publish that information quickly.

Well then if you got all of that correct, it was quite a large task, so you should be very happy with yourselves.

We have now explored the question of how do we expect the media to act? And we are going to look at now what are the responsibilities of the media? Media's responsibilities are to keep people informed, tell the truth, and stay fair.

The media should call out wrongdoing and help people understand important issues.

The media has the responsibility of respect, privacy, avoid harmful content and not spread lies.

The media also has a responsibility to encourage healthy conversations that bring people together.

So what is not one of the responsibilities of the media? Is it respecting privacy? Is it avoiding harmful content, or is it spreading misinformation? So not one of the responsibilities, which one is not? Pause the video and make your decision.

Okay, well done everyone.

Hopefully we said C, spreading misinformation is not one of the responsibilities of the media.

Aisha says, "The media should not be spreading misinformation.

In fact, it should be doing the opposite.

It should be spreading information, it should be informing us remember.

It is the responsibility of the media to report whatever is in the public interest.

So if it is a matter of public interest, it means that they have a right to know about it because it might affect them.

So for example, detecting or exposing crimes, protecting the public from being misled.

Safeguarding public health and safety.

Discussing improper conduct.

identifying miscarriages of justice.

If they have the right to know, the media has the responsibility to tell them.

So it has a matter of public interest.

So we, us as the public, have a right to know about what is going on to do with crimes and detect and exposing crimes to do if anything has happened with health and safety or miscarriages of justice.

And we have the right to know this because it might affect us.

These are examples of public interest stories in the media.

So a local resident has been arrested for selling drugs.

A company's range of electrical appliances are found to be faulty.

And products sold by a supermarket are wrongly labelled as vegan.

Why does the media have the responsibility to report these stories? These are all examples of public interest stories in the media, but why does the media have that responsibility to tell us this, report on these stories? Well, the media has a responsibility to report on all stories that are in the public interest.

The local community might want to know that there are drug dealers in the area in case they have children they want to warn or to teach about them.

People might want to know if a company's electrical appliances are faulty so they can prevent risks to prevent themselves.

And vegans or those who provide food for vegans would want to know that a particular supermarket is not abiding by labelling laws, so they don't eat anything they shouldn't as a vegan.

It's all very different news stories, but it's all within the public interest to know about.

So let's have a great feeling in the missing words.

The media has a responsibility to report all stories that are in the blank blank.

So there are two words, but one phrase, can we remember what that phrase was? Hopefully we're all saying the missing phrase is public interest.

So it has a responsibility to report all stories that are in the public interest.

Well done if you got that correct.

The responsibilities of the media are set out in two major sets of rules, which all journalists and those working to publish the media are expected to follow.

These are NUJ, Code of Conduct.

And Editor's Code of Practise, okay? So the National Union of Journalists, or NUJ, like I've just said, is one of the world's largest journalists unions.

A union is a group of workers united to protect their rights and improve wages, benefits, and working conditions through the collective action.

So lots of jobs do have unions.

For example, a teacher's union.

When a journalist joins the NUJ, they must agree to follow the NUJ Code of Conduct.

The NUJ Code of Conduct includes rules about the media's responsibilities.

So the media should be correcting harmful inaccuracies to things that aren't right that will cause harm.

Identifying differences between fact and opinion 'cause that is a very big difference.

Honest and open when gathering material.

Not invade in privacy unless required and appropriate.

Protecting the identity of sources, not discriminating against others.

And not copying the work of fellow journalists.

So true or false, the NUJ Code of Conduct includes the media's responsibility to not discriminate.

Is that true or is it false? Pause the video and make your decision.

It is true, well done if you said that.

It's true because it's very important that the journalists do not discriminate against others in the stories they publish in the media because it would not be in the public interest and would break the rules and the law.

The editor's code of practise sets out the rules that certain members of the media are required to follow.

The code of practises monitored and regulated by the Independent Press Standards Organisation or IPSO.

An organisation which regulates newspapers and magazines in the UK.

Membership of IPSO is optional.

So not all journalists are required to follow these requirements, which is interesting I think.

The Editor's Code of Practise includes rules about the responsibilities of the media.

So not publishing inaccurate or misleading information or images, respecting the privacy of individuals.

Not intimidating or harassing people.

That means to go after people.

Being respectful when reporting about crimes, remember that this has affected people and there will be a victim or victims. Reporting in the public interest.

So the public have a right to know.

Let's check our understanding here.

What group is the Editor's Code of Practise monitored and regulated by? Is it A, the Institution Privacy Security Office.

B, Individual Privacy Secrecy Outreach.

C, Integrated Public Services Operation.

Or D, independent Press Standards Organisation? Which one was it? Can you remember? Okay, hopefully remembered that it is D, Independent Press Standards Organisation.

That is the group that the Editor's Code of Practise is monitored and regulated by.

Jacob has been asked to explain how public interest stories, the NUJ Code of Conduct and the Editor's Code of Practise helps show what the responsibilities of the media are.

We need to write a paragraph to help him.

So Jacob says, You need to write an introductory sentence and conclude your work." So we're gonna pause the video here, and we're gonna have a go at writing a paragraph to explain how public interest stories, the NUJ Code of Conduct and the Editor's Code of Practise help show what the responsibilities of the media are.

Pause the video now and have a go at this task.

Okay, well done everyone.

So your answer might include some of the following.

Public interest stories, the NUJ Code of Conduct and the Editor's Code of Practise all highlight the media's responsibility to serve society ethically and responsibly.

Public interest stories ensure that journalists focus on issues that matter to the communities, such as exposing corruption or protecting public health.

The NUJ Code of Conduit provides guidelines for fairness, accuracy, and protecting sources.

While the Editor's Code of Practise emphasises integrity, respecting privacy, and avoiding harm.

Together, they demonstrate the media's duty and responsibility to inform the public while maintaining the trust.

So you might have referred to some of the same things that I did when talking about the different responsibilities, but you might not have as well, and you might have thought of your own things and that's great if you had.

Well done anyway on all of your efforts, we have now explored the question of what are the responsibilities of the media? And so we're onto the final part of our lesson, which is what happens if the media break the rules? Breaking the rules undermines the ethics involved in journalism and can harm individuals or communities.

Reinforcing the importance of media accountability.

If the media break the rules, they may face regulatory action, legal consequences, or reputational damage such as fines, lawsuits, or loss of public trust.

Journalists and outlets can also face disciplinary measures reinforcing the importance of ethical and responsible reporting.

So it's actually a really, really horrible and bad thing to break the rules being a journalist or a media company.

Because you are going against the accountability of the media, you can harm individuals or communities and end up with not very good consequences, such as reputational damage, fines, and lawsuits.

If you publish something in the media and break the rules, there are four main consequences.

So one is regulatory action.

Organisations like IPSO or OFCOM, which is the Office of Communications, can investigate complaints and give out sanctions such as requiring corrections, apologies, or fines.

Two, legal consequences like breaking certain rules like privacy laws can result in court cases, financial penalties, and even prison.

Three, loss of trust.

The public may lose confidence in the media outlet damaging its reputation and credibility.

And four, professional repercussions.

Journalists or editors may face disciplinary actions including dismissal or expulsion from professional bodies like the NUJ.

So losing their job or not being able to be part of the NUJ.

Let's track our understanding with this question.

What organisations can investigate complaints in the media? Is it A, OFCOM.

B, OFQUAL.

C, IPSO.

Or D, IPSA.

Hopefully we've all said it is A, OFCOM and C, IPSO.

Well done if you got that correct.

Between 2005 and 2011, a number of journalists from multiple tabloid newspaper were investigated for hacking into the voicemails of celebrities.

A government inquiry was resettled to investigate and see how the media could be improved.

This was called the Levison Inquiry.

It heard evidence about the culture, practise, and ethics of the media before recommending that the media create a regulatory body.

In 2011, one newspaper shut down due to the scandal.

In July, 2014, the former editor of this newspaper was found guilty of conspiring to hack phones and was sentenced to 18 months in prison.

Some celebrities have settled their court cases against the publisher of the newspaper.

This demonstrates that the media have to abide by both their own rules and the law.

The media have responsibilities to protect our rights to privacy and access to reliable information.

So let's check our understanding here.

Can we finish the sentence? Phone hacking breaks the rules of is it A, identifying sources.

B, privacy, or C, discrimination? Pause the video and try and finish this sentence.

Okay.

Good job everyone.

So phone hacking breaks the rules of privacy, B.

Well done if we said it was privacy, A journalist has broken the rules by publishing a story in the newspaper that was not true.

Write a paragraph, explain who might investigate this and what the four consequences might be for the journalist.

Izzy says, "I can help you with the first two consequences.

So they could get regulatory or legal action." So let's imagine a journalist has broken the rules by publishing a story that isn't true.

So they've made it up.

So we need to write a paragraph to explain who might investigate this and what might be the consequences.

The four of them for the journalist, Izzy's given us two already to get us started.

Can we remember the other two consequences? So pause the video and give your best efforts at having a go at this paragraph.

Okay, good efforts, everyone.

So your answer might include some of the following.

If a journalist breaks the rules by reporting a false story in the media, they might be investigated IPSO and OFCOM.

Which are regulator organisations that will examine the evidence.

There could be a range of consequences for the journalist.

There could be regulatory actions from IPSO and OFCOM, who might give out fines.

Journalists could face legal action with financial penalties or even prison.

There will be a loss of trust between the public and this journalist because they have not fulfilled their responsibilities.

There might be professional repercussions like dismissal from their job or from the NUJ.

So good job if you remembered the four different consequences that might happen to a journalist if they report on a story that wasn't true.

We have now come to the end of our lesson on what responsibilities does the media have? And I'm going to summarise our main points for us.

So we expect the media to act in certain ways.

We expect them to be accurate and verify facts, to be independent and not benefit from the work, to be accountable and put their name to their work, to inform and help us to understand issues, to be neutral and report information in a timely manner.

And to report public interest stories.

The media have the responsibility to abide by the law and the rule set out in the NUJ Code of Conduct and the Editor's Code of Practise.

This gives the media the responsibility to respect privacy, not to discriminate and to provide truthful, reliable, and accurate information.

If the media breaks the rules, they might be investigated by IPSO and OFCOM.

The consequences range from regulatory actions, legal action, a loss of trust, and professional repercussions.

So really quite big consequences.

I hope you have enjoyed today's lesson on what responsibilities does the media have? And have enjoyed learning about the different responsibilities and what might happen if those responsibilities are broken.

Your efforts have been amazing in today's lesson, and I hope to see you in the next one.

Bye bye.