the art or skill of combining text and pictures in advertisements, magazines, or books

arranging letters and text in a way that makes them readable and visually appealing

a set of letters that share a similar shape and design

letters or art with a distinctive appearance

Graphic design: the art of letters

Art and design

Pupils will investigate letterforms and practice calligraphic techniques, looking at the work of artists and designers. They will make concrete poems, playing with typographic forms to create meaning and communicate ideas.  They will design and create their own letterform composition.

Lettering: graphic design

Graphic design is the art or skill of combining __________ and __________ in advertisements, magazines, or books.

Arranging text with font, size, and spacing

Typography can help to make letters more readable, but it can also be used to make __________ and __________ designs.

It means the most important information can be read first

Why is balance important in graphic design?

__________, balance and emphasis are three graphic design principles. 

What quality does this letter design convey?

Which tool is commonly used for sketching?

Which of these are formal elements of art and design?

Why are basic shapes important in design?

Choosing appropriate styles for different purposes

What does familiarity with fonts help with?

Starter Quiz