Lesson video

Hi, my name is Bethany and I'm going to be your media teacher for this unit.

This is lesson one of six.

And in this lesson, we're going to be covering, what is pre-production? For this lesson, all you'll need is a pen and a piece of paper to write down some answers and a quiet environment so that you can focus.

So in this lesson, you will have the ability to describe pre-production.

You will also be able to compare pre-production planning tools, and also have the ability to create pre-production planning materials.

So for this lesson, we are going to have a client.

Our client has just developed a brand new home-help robot, and they would like us to develop a website for their new product.

So what do we need to consider when developing our client's website? So this is going to be task one, and task one is called considerations.

So for this task, what I'd like you to do is write down a list of considerations that should be discussed with the client before the website can start to be produced.

An example of this maybe the client's budget for the website.

So pause this video now to complete the task.

Welcome back, and I hope that went really well.

We're going to run through a couple of potential answers that you could have had.

So now we're going to run through a couple of potential answers that you could have had for that task.

So firstly, we've got the finance and budget of the website.

How much money has the client got to spend in order to develop this website? Secondly, it's their target market.

Who is the client trying to target with their website? Then we have the number of pages.

How many pages does the client want? Do they just want a simple homepage and an about page? Or do they want to go further with that and how they be an e-commerce page they can actually sell their product? Then we're going to have the design and logo.

What kind of colour scheme do they want? Do they want their logo featured prominently on the website? Then we're going to have functionality of the website.

Is this just going to be an informational website, where the clients can just get information on the new product, or can they actually purchase the product through this website? And we've also got timescales and deadlines.

So when does the client need this website ready for? So now we're going to move on to talking about the actual production process.

There are three main stages when it comes to media production.

Firstly, we have pre-production.

So this is the planning stage when it comes to creating a media artefact.

So this might include scripting and storyboarding.

Next up we have production.

So this is the actual shooting or the actual recording or creating all the media artefact.

And then lastly, we have post production.

So this is everything between production and creating the final media object.

So if you were producing a movie, this could be editing a movie.

There are lots of different tools and techniques that can be used in pre-production, And different media artefacts.

are going to require different tools and techniques.

But we also must remember that pre-production is not only the process of planning.

It's also meeting with clients, discussing and understanding their requirements, and agreeing that the plan that you've come up with is going to achieve the client requirements.

So some pre-production tools and techniques that we can use are: mind maps and spider diagrams, mood boards, visualisations, storyboards, and scripts, all of which we're going to go into more detail in in a second.

So firstly, we're going to discuss mind maps and spider diagrams. So these are a great way to quickly outline all your ideas.

You can then develop these ideas and show links between the different thoughts, aspects, and processes of the project.

You can also show development of ideas and options for ideas of a project.

So you not only can show one idea that you've got for a certain aspect of a project, you can show 15 different ideas that you've got.

You can also then show connections and links between different aspects of a project.

So with my maps and spider diagrams, they can be created using software or you can hand-draw them.

You have the central node, which has the central theme of the project.

This can be as simple as the title of the project that you're working on.

You then have sub-nodes, which have interconnecting lines and branches.

These have all of your ideas about the project.

Ideas are normally written as text.

However, images can be used if they are appropriate to the project that you're working on.

So secondly, we're going to talk about mood boards.

So mood boards are a really great way to generate ideas by collecting a wide range of material.

And these will give you a feel for the project.

The greatest stimulate creativity and innovative approaches.

However, it's really important to remember that these are not to show what the final product will look like.

They're just to get a feel for the product or project.

And you can also reference back to these at any time as a constant reminder of possible styles for the project.

So with the mood boards, you generally have images.

So these are going to be photos, logos, websites that you want to take inspiration from.

You then also would have colours that you want to use in the project, maybe texts or different key words that give you a feel for the project with different fonts and styles that you want to use.

You can also incorporate different textures or different fabrics.

That also is a possibility that you can create a digital mood board.

So then you could incorporate sound and video clips if that was appropriate.

So next up, we're going to move on to visualisations.

So visualisations are a technique to plan the layout of a still image.

They show what the finished product may look like and what the intention is for the finished product to look like.

So with visualisations, you would generally include multiple images and graphics.

You would also include the colours and colour schemes that you intend to use for that project.

You would also have the position and style of text that you intend to use.

You would also include the specific fonts that you plan to use for the project.

And then you'd also annotate the visualisation, providing more detail on the decisions that you've made.

So next, we're going to talk about storyboards.

So storyboards are a visual representation along a timeline.

They illustrate a sequence of movements.

They give guidance for scenes are going to be created and they also will tell you how to edit the scenes in the story.

These are going to be used for any project where time and movement are involved.

Some examples of this could be movies or TV shows or maybe a TV advert.

So with storyboards, you're going to have images or diagrams for each scene.

You're also going to want to include camera shots and timings and things like that.

You're also going to want to annotate the scene with the title, and annotate the scene to justify decisions.

So lastly, we're going to talk about scripts.

So scripts tell you the location of the action.

They also tell you who's going to be in the scene.

They give you stage directions and dialogue for the characters.

With scripts, you would also include the set or location of the scene.

That's where the scene is going to be filmed.

You'd also include descriptions for the scene.

You would have stage directions and camera shots and sound effects.

You would also have the name of the characters and the character dialogue.

So how do we create a mind map or spider diagram? There are two methods that are generally used.

You can either hand-draw them, or you can use software such as Google Drawings, MindMup, or MindMaster.

So now we're going to move on to task number two, which is going to be creating a mind map for our client.

Just to remind you, our client has just created a brand new home-help robot and wants us to design a website for them.

So I would like you to create a mind map for the client's website.

I would like you to outline the website functionality, the target market, the finance and budget, the design and logo, and timescales and deadlines for the website.

So pause this video now to complete the task.

So welcome back, I hope that went well.

We're going to carry on with the lesson now.

So next up, we're going to talk about how to create mood boards.

Normally these are physical.

People tend to want to have a tangible mood board that they can see in their everyday life.

So people normally get a large bold and just add a collection of images and text to it.

However, sometimes people do prefer the digital mood board.

So any software that supports images and text would be okay to create a digital mood board.

Some examples can include Google Drawings, LibraOffice Draw, on image manipulation programmes, such as GIMP, which we will be using later in this unit.

So next up, we're going to talk about visualisations.

There's actually fired methods when it comes to creating a visualisation.

Basically we could hand-draw them or we could use a digital method and digitally draw the visualisation.

We can also sketch or we could use a detailed technical, old scale drawing, or some people tend to want to use a composition of all those methods that I've just mentioned.

Next, we're going to talk about how to create storyboards.

So again, there's two methods here.

We can either hand-draw or we can digitally create them.

So for digital creation of a storyboard, we could use a Word processing template, where there is an example within the worksheet, or we could use a specialist software, such as Storyboarder.

So task three is going to be creating a storyboard for our client.

Our client would like us to produce a three-minute video showing the robot helping around the house.

The aim of the advert should be to remove customers' fears about having a robot in their home.

So you need to create a storyboard for this advert.

on the worksheet, there is a template that you can use.

So if you'd like to pause this video now to complete the task.

Welcome back, and I hope that went really, really well.

So lastly, we're going to talk about how we can create script.

There are two methods here.

We can either use a professional software package or we can use a Word-processed document, and just add our stage directions, our character names, or dialogue, or lighting our props and our scene descriptions.

So that is the end of lesson one of six for this unit.

I hope you enjoyed and I hope you learned a lot.

There is a quiz to be completed at the end of this video.

So make sure you do that.

And also share your work with OakNational with your parents' or carer's permission.

Thanks so much, and I'll see you in the next lesson.