Lesson video

Hello, I'm Mrs. Jones and I'm really pleased that you're here today.

Today, we're going to learn about using images appropriately.

So let's get started.

Welcome to today's lesson from the unit "Using media to gain support for a cause." Today's lesson is called "Using images appropriately," and by the end of this lesson, you'll be able to select appropriate images whilst ensuring you comply with copyright and licencing restrictions.

There are two keywords to today's lesson.

Copyright.

The right given to the copyright owner of a piece of work to control how it can be used.

And licencing.

The legal permission to use software, images, music, or other digital content.

A licence sets out the rules for how something can be used, shared or modified.

There are two sections to today's lesson.

Identify appropriate images for a given context and explain licencing of online content.

The first section is identify appropriate images for a given context, so let's start there.

Images enhance communication and engagement.

Choosing the right image ensures clarity and relevance.

Misusing images can lead to legal and ethical issues.

Let's have a quick check.

What is one of the main reasons for including images in a document or presentation? Is it A, to make the document longer? B, to enhance communication and engagement? Or C, to make the document more difficult to read? Pause the video to consider your answer and then we'll check it.

Let's check your answer.

The answer was B.

To enhance communication and engagement.

Well done if you got that correct.

To identify appropriate images, consider, matching images to the topic or message, suitability for the audience, professionalism and quality, and avoiding offensive or inappropriate content.

This is an image that has been used on an educational blog post about teamwork in schools.

Do you think it is appropriate? The image directly relates to the theme of teamwork.

The audience is likely to be students, teachers, or parents, so an image of a school setting will engage the audience.

The image is clear and professionally taken.

The image is not offensive or inappropriate.

What would be suitable to encourage readers not to use plastic straws? Would it be this picture? No.

Would it be this one? No.

Would it be this one? Yes.

It is appropriate because we encourage them not to use plastic straws and that is the only image that is not plastic.

Choosing an image isn't always straightforward.

Sometimes, it's a matter of personal opinion.

For example, what image would be most appropriate for an anti-bullying campaign poster? May not be serious enough.

Shows the consequences of bullying.

This is attention-grabbing and to the point.

Let's have a quick check.

Which image is the most appropriate to advertise a family-friendly hotel in Spain? Is it A, B, or C? Pause the video to consider your answer and discuss your reasons.

Let's check your answer.

The answer was B.

This is more of a family-friendly look of a hotel.

Well done if you got that correct.

You'll need your worksheet for this activity.

Andeep is creating a presentation about the importance of recycling for your school assembly.

There are two parts to this.

One.

Explain three factors he could consider when choosing images for his presentation.

And two.

Describe an example of an image that would be appropriate for his presentation and explain why.

Pause the video, use your worksheet, and then we'll check your answer.

Let's check your answer.

One.

Explain three factors he could consider when choosing images for his presentation.

Matching images to the topic.

The images should be related to recycling and the message of the presentation.

Suitability for the audience.

The images should be suitable for students and teachers in a school setting.

Professionalism and quality.

The images should be clear and not blurry.

And two, describe an example of an image that would be appropriate for your presentation and explain why.

A photo of students sorting recycling into different bins at school.

This image directly relates to the topic of recycling.

It's suitable for a school audience and will be clear and professional photo.

Well done if you got those correct.

The next part of this lesson is explain licencing of online content.

The Copyright, Designs and Patents Act in 1988 is a law that protects work from being used without permission.

Copyright infringement can lead to substantial penalties.

Penalties can include a fine of up to 50,000 pounds and or a jail sentence of up to six months.

Let's have a quick check.

What is the main purpose of copyright law? Is it A, to make all work freely available to everyone? B, to protect work from being used without permission? Or C, to encourage people to copy and share work? Pause the video to consider your answer and then we'll check it.

Let's check your answer.

The answer was B.

To protect work from being used without permission.

Well done if you got that correct.

Creative Commons, CC, is a way for creators to grant permissions for others to use their work.

There are different types of Creative Commons licences.

CC BY.

Attribution.

You can use the work in any way, even commercially.

You must give credit to the creator.

CC BY-SA.

Attribution-ShareAlike.

You can use the work in any way, even commercially.

You must give credit, and any changes you make must be shared under the same licence.

CC BY-NC.

Attribution-NonCommercial.

You can use the work, but not for commercial purposes.

You must give credit.

CC BY-NC-SA.

Attribution-NonCommercial-ShareAlike.

You can use the work, but not commercially.

You must give credit, and changes must be shared under the same licence.

Sam likes creating digital music using code.

He doesn't mind if people download and make changes to his music.

If they share any modifications, he wants them to also share the modified file for free.

And his licence is on the right there.

Attribution-NonCommercial-ShareAlike.

Jacob is a teacher who posts his revision notes on a website for others to use.

He is happy for others to edit his resources.

He doesn't want others to share their adaptations with others.

He doesn't want others to make money from his resources.

And his licence, then, is Attribution-NonCommercial-NoDerivatives.

Let's have a quick check.

What is the main purpose of Creative Commons licences? Is it A, to allow creators to grant permissions for using their work? B, to prevent creators from having any control of their work? Or C, to prevent creators from stopping others from using their work? Pause the video to consider your answer and then we'll check.

Let's check your answer.

The answer was A.

To allow creators to grant permissions for using their work.

Well done if you got that correct.

Search engines allow you to search for images with a Creative Commons licence.

You start by adding your search.

Here, we have a puppy and we're searching for images.

You enter the search term.

Once you have your results, you can click on "Tools." Click on "Usage rights." And then click on "Creative Commons licences" from the drop-down that appears.

Once you've selected a Creative Commons image, you can find the exact licence by clicking the link underneath the image.

You must check the licence for each image, even though it came up in an appropriate search.

For this image, the licence is CC BY 2.

0.

You are free to share, to copy, distribute, and transmit the work, and to remix, to adapt the work.

Under the following conditions, attribution, you must give appropriate credit, provide a link to the licence, and indicate if changes were made.

You can see at the bottom of this slide is the credit for using that image.

So attribution has been given.

You'll need your worksheet for this activity.

Lucas has found some images online that he would like to use in a school project.

Explain what Creative Commons licences are and why it's important to check the licence before using an image.

Pause the video, use your worksheet, and then we'll go through the answers.

Let's check the answer.

Creative Commons licences are a way for people who created something, like a picture, a song, or a video, to give permission for others to use their work.

It's like a set of rules that tell you what you can and can't do with it.

It's important to check the licence before using an image because different Creative Commons licences allow different things.

You need to know what you're allowed to do so you don't break the rules.

Well done if you got that correct.

In summary.

Always select images that are appropriate for your project and audience.

Copyright law protects the copyright owner's work.

You need permission to use copyrighted images.

Creative Commons licencing provides a way for creators to grant permission for reuse.

You must give credit to the creator when using licenced images.

This is part of responsible licencing.