the heading at the top of a non-fiction text

the repetition of initial consonant sounds occurring in neighbouring words

a question posed that is not intended to be answered

what makes a product better than others on the market

a type of subordinate clause that cannot stand alone and refers to the possibility of something

Generating a headline and opening for a persuasive advert

English

In this unit, pupils learn that adverts can use written devices to persuade the reader. In 'School Uniform', pupils will learn to use more sophisticated persuasive devices to write formal persuasive letters.

In 'The Day the Crayons Quit', pupils learnt to write letters with a persuasive tone. In this unit, pupils will learn that adverts can use written devices to persuade the reader.

Healthy eating adverts: persuasive writing

Which qualities should the headline of a persuasive advert have?

the repetition of initial sounds in neighbouring words

the similarity of sounds between ending syllables of words

words that imitate or suggest the sound they describe

the attribution of human features to non-human objects

Match the linguistic techniques used in headlines to their definition.

to provoke thought in the reader and hook them

to highlight and emphasise the unique selling point

What is the purpose of a rhetorical question in the opening of a persuasive advert?

a follow up statement that links to the rhetorical question to persuade further

What should follow a rhetorical question in a persuasive advert?

If you choose this nutritious nibble, you can have the best of both worlds.

If you love chocolate and nutritious food, you should choose the Chocolate Chew!

Which of the following persuasive statements include a conditional clause to refer to the possibility of something?

the heading that is positioned to stand out

What is the **headline** of a persuasive advert?

the similarity of sounds between the ending of words

a word that has the same or similar meaning to another word

Match the linguistic technique to its definition.

The chocolate energy ball is nutritious and delicious.

These blissful bites will fulfil all of your needs.

The chocolatey chew is packed full of nutrients.

These tasty treats are healthy and moreish.

Which of the following sentences contain **alliteration**?

They are coated in chocolate for an indulgent taste.

They are the shape of a ball so you can bounce them.

They are made up 80% oats, nuts and dried fruits for health benefits.

What are the key selling points for the chocolate energy ball?

Which of the following adjectives would be used to describe the chocolate energy ball appropriately?

Which of the following should you consider when designing your persuasive advert?

This lesson will be removed by end of Summer Term 2025.

Generating a headline and opening for a persuasive advert

Lesson outcome

This lesson will be removed by end of Summer Term 2025.