Lesson video

Hi everyone.

My name is Ms. Voyle and I am so excited to be teaching you your writing lesson today where you'll be publishing the persuasive advert that you have worked so hard on developing.

For this lesson, you need to be listening and looking carefully.

There'll be some tasks where you need somebody to talk to, and for your publishing, you need a piece of plain paper, a piece of lined paper, and a variety of pencils and colours.

I hope you're feeling excited.

Let's get started.

Your learning outcome for today's lesson is, I can publish a persuasive advert.

Here are the keywords.

Let's practise saying them.

My turn, your turn.

Slogan, layout, publish.

Good job.

Let's take a look at their definitions.

A slogan is a short and striking or memorable phrase used in advertising.

The layout refers to the way in which information is organised on the page, and to publish a piece of writing means to produce a final best version that is available to others.

There are three parts to today's lesson and it's an exciting one.

First, you'll be generating a persuasive slogan for your advert.

Then you'll be designing the layout of your persuasive adverts, and finally, you'll be publishing your persuasive advert.

So let's begin with generating a persuasive slogan.

Let's recap what you have written for your persuasive advert.

You have a headline, you have a opening, you have a paragraph one under the happy and healthy section, and a paragraph two.

Let's go over what each of these involves.

Your headline is big and bold, and it grabs the reader's attention and it uses a persuasive linguistic technique.

Your opening contains a rhetorical question and a follow-up statement.

Paragraph one of your main body communicates the unique selling point with a focus on taste, persuading the reader how the taste of the snack will make them really happy.

And paragraph two gives details about the product's, ingredients and the health benefits it provides so that you can persuade the reader that the snack will make them really healthy as well as happy.

Let's take a look at the full advert.

What can you spot at the bottom? Take a look.

Hopefully you spotted this big, bold piece of writing.

Do you remember what this persuasive feature is called? This is the slogan for the product.

A slogan is a short and striking or memorable phrase used in advertising.

The slogan of this advert is once eaten, never beaten.

A variety of linguistic techniques are used to develop catchy slogans.

You may have also noticed that on either side of this slogan, there are visuals for the reader.

On the right, there is another image of the product.

On the left is what's known as a logo.

Let's check your understanding, true or false.

A slogan is a short and striking phrase used in advertising.

Pause the video and answer now.

That is true, well done.

Now get ready to justify your answer.

A, they are short and striking because they must be easy and quick to say, or B, they are short and striking because they are designed to be memorable for the reader as a persuasive technique.

What do you think? Pause the video and answer now.

The answer is B, well done.

Slogans are often easy and quick to say, but that's not why they are designed in a short and striking way.

The main purpose of designing slogans this way is to make them really memorable and catchy for the reader.

Say this slogan out loud.

Repeat it after me.

Once eaten, never beaten.

Let's say it one more time and I'm gonna break it down.

Once eaten, never beaten.

Great job.

Which linguistic technique has been used in this slogan? Have a little think and feel free to say it out loud again to help you work out the answer.

The choice of the words eaten and beaten create a rhyme within the slogan.

The following are commonly used linguistic techniques for slogans to make them catchy.

Rhyme.

We know this.

We've just seen an example from our advert, once eaten, never beaten.

Another famous slogan that rhymes is "once you pop, the fun don't stop." The similarity of sounds creates a musical quality and pattern.

That is what makes it catchy.

Another technique for slogans is alliteration.

Here is an example.

"Don't dream it, drive it." The repetition of initial consonant sounds adds rhythm and emphasis to the beginning of each word.

This helps to make it catchy for the reader.

Another linguistic technique used is onomatopoeia.

A famous example of this is "snap, crackle, pop." These words imitate or suggest the sound that they describe, and this adds a sensory appeal to the reader or listener.

It helps make it catchy and memorable.

And another popular technique used to develop catchier memorable slogans is jingles, for example, "ba da ba ba ba, I'm Loving it." These slogans have a musical element.

They are a form of sound advertising.

This adds sensory appeal, and the reader often hears the jingle in their own head even when they just see or read the slogan.

Because seeing the words helps recall the memory of the sound they've heard.

Let's check your understanding.

Match the persuasive technique to the definition and intent of the technique.

Our persuasive techniques are rhyme.

The example is "once you pop the fun don't stop." Alliteration.

The example is "don't dream it, drive it." Onomatopoeia.

The example is "snap, crackle, pop." And a jingle.

The example is, "ba da ba ba ba, I'm loving it." And the definitions and intent of each, I'll read them to you and then you will match.

We have repetition of initial sounds for rhythm and emphasis, the similarity of sounds to create a musical quality, a form of sound advertising that creates auditory appeal, and words that imitate sound to add sensory appeal.

Pause the video and match these now.

Let's take a look at the answers.

Rhyme is the similarity of sounds to create a musical quality.

Alliteration is the repetition of initial sounds for rhythm and emphasis.

Onomatopoeia are words that imitate sound to add sensory appeal.

And a jingle is a form of sound advertising that creates auditor appeal.

Well done.

Using the purpose of your advert can support slogan development.

You want the reader to believe the following.

That the energy ball is the tastiest chocolate treat they could choose and that it's also the best snack for health benefits.

What do you think the slogan here means? Let's say it again.

"Once eaten, never beaten." Have a little think about what you think that slogan means.

You have some different answers and that's good because this slogan can be interpreted in more than one way.

It might be interpreted to mean the snack can't be beaten by others.

It can also be interpreted as meaning that the consumer won't be beaten in the sport if they eat this product.

The logo next to the slogan of silhouettes of children playing sport with the energy ball imply this to the reader.

Using the vocabulary developed for the writing of the advert can support with slogan development.

So we want to think about all of those key words that we've developed and used throughout our persuasive writing.

For example, we can use this vocabulary to generate rhyming pairs.

If we take the word bite, which we know is a verb, but we have also used this word as a noun, we could start to think of rhyming words for the word bite.

Hmm, what could I think? Oh, okay, what about delight? Yes, that would work.

Okay, so bite delight.

Bite is one syllable, delight is two syllables, but it ends in the same sound, so those are rhyming pairs.

Okay, great.

Let's look at another one.

Snack.

What rhymes with snack? Track.

I'm not sure track has anything to do with the energy ball.

Rack.

Back.

Maybe back.

Could I use back? If you try this snack, you won't go back.

Okay, it's possible.

There might be a better rhyming word to use there.

Munch.

Hmm.

I know.

What's that word when you put it in your mouth? Crunch.

Okay, we got a good one there.

Treat.

Rhymes with beat.

Ball, okay ball.

Cool.

Hmm, I'm not sure cool would be an appropriate rhyming word for this advert.

What else could we use? What about wall? And I'm not sure I'd know how to use that, but we can have a little think.

Eat this ball, your energy will be bouncing off the wall.

Maybe.

Maybe there's a better option.

It is really important to ensure that your rhyming words are appropriate for the purpose of the advert.

Would the words work for a slogan about the products? Have a little think.

See if you can brainstorm the way I did about these rhyming words.

Can you turn them into the slogan? Do you think there would be a better rhyming word? Hmm.

It's a really great opportunity to reflect and refine your rhyming words.

It's time to check your understanding.

Look at this example slogan and discuss the following questions with your partner.

Which persuasive linguistic features have been used to create it and what makes it visually appealing and persuasive? Pause the video and discuss now.

I can't wait to hear your answers.

Wow, you guys love this slogan and you were so fantastic at pointing out what makes it appealing and persuasive.

Let's go over those answers together.

There is a use of rhyming words, munch and crunch.

I'm going to say the slogan now and I want you to repeat it after me.

A munch for you to crunch.

Well done.

I can hear that rhyming sound and it makes it feel really catchy.

There is use of onomatopoeia.

Crunch, and this word has been emboldened in bigger writing and an explanation mark has been put next to it to highlight it.

Also, there are different fonts being used in the text here and different colours are being used to highlight different words.

All of these features make the slogan really persuasive and appealing to the reader.

It's now time for your task and I know how excited you are to develop your own persuasive slogan for your advert.

Some reminders, it should be short and striking, or memorable, and it should use a linguistic technique and it's up to you, which that is.

You might choose rhyme, alliteration, onomatopoeia, or you might want to be really ambitious and come up with a slogan that you could turn into a jingle, which means you'd need to think not just about the words but how it would sound musically if it were turned into a jingle.

It can help to discuss your idea first with a partner, but to need to write your slogan down and experiment with the way it's written, different fonts, sizes, colours, and practise saying it out loud.

Pause the video and do the task now.

Oh my goodness, I was blown away by reading and listening to your fantastic slogans.

I'm going to share some examples now.

A blissful bite that will fill you with delight.

I love this rhyming slogan.

It has the rhyming words, bite and delight, and the font and the colours have been designed carefully to highlight the rhyming aspects.

Another example is choose it, chew it, champion it.

I love the word choice in this slogan.

They've chosen words that use alliteration.

Cha choose it cha chew it, cha champion it.

These words are also powerful verbs that encourage the reader to choose the item, chew the item, and champion the item.

The colour choice is really appealing to the reader as well.

Another example is boing with the energy ball.

This is a use of onomatopoeia, and the font and colour of onomatopoeia word has been changed to look different and stand out.

And finally here is an example of a slogan which could be turned into a jingle.

Now you'll see it has the letters b-b-b-b then bite it.

You've gotta-ta-ta try it.

Now, the first time you read that, if you haven't heard it as a jingle, you might not know how it's meant to sound.

If you are designing a slogan that is a jingle as well, you have to experiment with how you want that to sound.

You might want it to sound something like b-b-ba bite it.

You gotta-ta-ta try it.

There are other ways you could play with that.

Well done for all of your fantastic work developing persuasive slogans.

I can't wait to see them in your published advert.

It's time for the second part of the lesson where you'll be designing the layout of a persuasive advert to make sure you are ready for publishing.

Now that you have written and created all of the content for your persuasive advert, it is time to publish it.

It's important to design the layout of your persuasive advert to ensure that the appropriate features are highlighted.

This increases the visual appeal of your advert and draws the reader in.

It's important to consider the following, layout of the content, position of the headline and slogan, because remember, those are meant to grab the reader's attention, arrangement of the text, and the fonts and colours that will be used for the text.

Finally, position and space for photos of the product is really crucial because the reader wants to see visuals of the product.

Let's check your understanding.

It doesn't matter how the content is arranged on a persuasive advert, true or false.

Pause the video and answer now.

That is false, well done.

Now it's time to justify your answer.

A, it should be arranged in a way that looks organised, or B, it should be arranged in a way that is visually appealing to the reader and highlights key persuasive elements.

Pause the video and answer now.

The answer is B, well done.

Persuasive adverts appear in a variety of ways and they don't always look organised in a really neat way because they're designed and arranged in a way that is visually appealing, which means aspects might stand out or pop out to the reader.

This highlights key persuasive elements for the reader.

Let's analyse the layout of this advert and consider how it is visually appealing.

The headline is big and bold and in a unique font, and it's the same colour as the chocolate product.

This does look visually appealing to have the headline energy bouncing balls in a chocolatey brown colour next to the image of the product.

The opening, brown font is used to highlight important nouns like chocolate, chocolate covered nutritious balls, and orange font is used to highlight the benefits of this snack, bouncing with joy, bouncing with energy.

Whereas you can see the rest of the writing in the opening is in white.

The main text.

It has a subheading, happy and healthy also in that chocolate brown font and the text is chunked into paragraphs.

This makes it easier for the reader.

The slogan is big and bold in writing, it uses rhyming words, and those rhyming words, eaten and beaten have been put in the same orange coloured font.

The pictures are spaced out around the page and we've used high quality images that differ slightly from each other.

It allows the consumer, potential consumer to see the energy ball in different forms, and there is also a logo.

This often accompanies a slogan and finds an artistic way to present the product.

The logo here is silhouettes of children and it looks like they're playing basketball, but instead of throwing basketballs, we can see that they're throwing the energy ball.

This is a clever and artistic way to represent the product.

Let's check your understanding.

Which of the following examples show the headline in an appropriate and persuasive way? Pause the video and select your answers now.

The answers are A and C, well done.

In the examples of A and C, the headline is in big, bold writing and it is centred so it stands out to the reader.

The example shown for B has the headline in far too small writing and it has not been centred and would not stand out appropriately to the reader.

It's now time for your task.

Design the layout of your persuasive advert on a piece of plain, A4 paper.

Draw boxes lightly with a pencil to plan where each part of your advert will go.

I will show you an example.

You might decide that you want the headline at the top centred then a box for your opening.

You might want your slogan in the middle with pictures of the product on either side of the slogan and then your main text written at the bottom.

Now this is just one example.

You can differ in the way that you design your layout, but remember to design it in a way that will showcase the most important parts of the advert in a really persuasive and appealing way for the reader.

Pause the video and create your design now.

Let's take a look at another example.

This layout design has boxes for pictures of the product at the top.

Then the headline centred underneath.

They then have the opening to the left hand side underneath the headline, the slogan next to it on the right, and a box for the main text at the bottom.

The layout designs of persuasive adverts can vary.

This makes each unique and special.

If you have designed a layout that has appropriate space for each of your features, for example, big space for a headline, then you have created a great template.

Well done.

It's time for the final and most exciting part of the lesson where you are going to publish your persuasive advert.

Let's take a look at the success criteria together.

I developed a catchy slogan using a linguistic technique.

I designed the layout of my page to allow appropriate space for each feature.

I have used neat and creative presentation to publish my persuasive advert.

And I have published a persuasive advert that is visually and linguistically appealing to the reader.

Let's remind ourselves of the definition of publish.

To publish a piece of writing means to produce a final best version that becomes available to others.

So you are going to be publishing your persuasive advert in your neatest presentation.

I am going to model publishing the beginning of a persuasive advert onto the design template I have created.

Okay everyone, so here is my template that I carefully designed.

I'm going to begin with my headline, the part that I know is going to grab the reader's attention, and I want to do everything with pencil first lightly so that I can use my rubber if I make any mistakes.

My headline is energy bouncing balls.

I would like to stagger these words, so I'm going to start here, and I would like all of my words to be written in capital letters so that they are nice and bold and standout.

I'm trying to be a bit creative with my handwriting.

I don't want it to look too sharp.

Doing some flicks on your letters can help with that.

Perfect.

Now if I'm happy with how I've written it with my pencil, that's when I might want to start experimenting with some colour.

Now I have decided to go with a brown and orange theme.

I'm going to go over these carefully because I know that these are permanent and I can't make any changes now.

Okay, so I now have a bold and colourful headline.

I could add some more colour to it, but I'm going to leave it for now and move on to the next part.

I'm now going to move on to the opening where I will write my rhetorical question and my follow-up statement.

Now for the opening and the main text, it's really important you use a piece of lined paper underneath so that you can ensure your writing is on a straight line.

You will be able to see the lines through your piece of paper that you are creating your advert on.

So my rhetorical question is, do you love chocolate, and capital letters, want to be healthy, question mark.

Now I am going to finish my opening and write my main body of text while I'm using the lined paper.

As you can see, I have now written out the main body of my text.

I also went over my writing in my opening in chosen colours to make certain words stand out.

And while I was doing all of this, I decided that something was missing from my headline and that is an exclamation mark, which I am going to do now in bubble writing to make it stand out.

As you can see, I've had a go at writing my slogan, once eater never beaten.

I have chosen to put my rhyming words in bubble writing, but to keep the words once and never in simple writing.

And now I'm going to have a go at adding some colour to it.

So I decided to go around the outline of my bubble writing in purple to match this writing here and then colour it in in orange to match my chosen colours up here.

And I've kept once and never in simple black writing.

Now the only thing I'm wondering is if this now stands out more than the headline, so I might want to play with some ways that I could make my headline pop a bit more like the slogan.

Now for your images of the product, you want to sketch and you might want to have a little practise first.

I had a little practise and I picked out some browns, and I even tried an orange 'cause I wanted to see how that came out if I shaded it very lightly.

Black felt too dark.

But actually when I used the orange really gently, it came out like a light brown.

And I experimented with how I could create the illusion of texture using different shading techniques or drawing little lines or circles.

My practise helped me me identify that I wanted the outline of my energy ball to be in dark brown, but I'm still going to use a pencil first, but really, really lightly, and I don't want that line to be too straight.

I want it to be a little bit jagged.

When I'm happy with it, I'm gonna go over a bit harder with my dark brown.

You'll see that I've now shaded in orange and I've gone over the top of the orange with a bit of brown, and I've decided that I want the edges to be a bit darker, almost to create the illusion of a shadow.

Now for my second image, I decided to have a few small energy balls and I chose to shade them in in different shades just to show the variety.

Now let's take a look at my final version of my published advert.

I have gone over the main text of my writing, but in a fine liner because I didn't want it to stand out as much as my headline and opening.

And I have decided to add a border to my headline because I didn't want my slogan to stand out more than my headline.

I've also decided to give the background a bit of pattern with coloured dots.

I'm so excited to see what you produce for your persuasive advert.

It's now your turn.

Publish your persuasive advert onto your design template.

Use your written outcomes for each section and any editing and improving you have done to support you.

Then check your persuasive advert against the success criteria.

Pause the video and publish your advert now.

I loved seeing the published versions of your persuasive adverts.

Let's check this example one against the success criteria one last time, and I know that you will have done the same for yours.

So I developed a catchy slogan using a linguistic technique.

We saw loads of examples earlier, and I've seen some brilliant examples from you.

The example here is, once eaten, never beaten, so we can tick that.

I designed the layout of my page to allow appropriate space for each feature.

I did that appropriately using a pencil to carve out boxes.

I have used neat and creative presentation to publish my persuasive object.

You saw me publishing with care and precision, but also being creative in the way that I wrote my words and the colours I chose.

And I have published a persuasive advert that is visually and linguistically appealing to the reader.

We can see the variety of ways that we have achieved that.

We've now come to the end of our lesson, so let's go over a summary together.

A slogan is an important feature of persuasive advertising for a product and often involves linguistic techniques that make it memorable and catchy.

The layout of a persuasive advert is crucial for ensuring that it is visually appealing to the reader.

To publish a piece of writing means to produce a final best version that becomes available to others.

It's important to use neat and creative presentation when publishing and a published persuasive advert should be visually and linguistically appealing to the reader.

Well done for all of your hard work and creativity.