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Hello, everyone, lovely to see you today.

My name's Dr.

Clayton, I'm going to guide you through your learning journey today.

Today's lesson called is how to use credible expert views in a non-fiction article.

We're gonna to define what credible expert view is because how they might help your non-fiction writing.

I think it's a really relevant topic 'cause we see expert views all of the time, particularly in persuasive writing such as advertising.

So be really helpful to be able to deconstruct what makes a credible expert for you so that you can then apply that knowledge to any persuasive writing you read to see if it's truly credible.

So if you're ready, grab your pen, laptop, what everything's for this lesson and let's get started.

So by the end of the lesson you'll be able to understand what makes a credible expert view and use understanding to create your own credible expert view.

So we have five words today we're gonna be using as our keywords they've identified in bold throughout the learning material, and I'll try to point that out to you so you can see them being used in context.

So first word is credible, which means convincing, trustworthy, and reliable.

Throughout this lesson we're gonna be focusing on what makes convincing a trustworthy expert for you to enhance your persuasive writing.

Our second keywords persuade, which means to convince someone to do something through reasoning or argument.

We're going to be thinking about how a credible expert view can add the convincing nature of your persuasive writing.

Our third key is expert, which means a person is very knowledgeable about or skillful in a particular area We're going to be thinking about you can effectively use the views of experts in your writing.

Our fourth clue is convincing, which means capable of causing someone to believe something is true or real.

So convincing expert view is one that caused the reader to believe the validity of your argument.

Our fifth keyword is relevant, which means closely connected or appropriate to what is being done or considered.

We're going to be thinking about how credible expert view must be relevant.

It must be connected to the argument.

So I'll just give you a moment to write down those keywords and their definitions.

So pause the video, write them down now.

Fantastic.

Let's get started with the lesson.

So we have two learning cycles in our lesson today.

For our first learning cycle, we're going to think about what makes a credible expert view.

So what makes convincing expert view by talking through some examples and non-examples.

Therefore our second learning cycle, you are going to have a go at creating your own credible expert view that you might use in a piece of persuasive writing.

So this all of the expert views.

Before we start thinking about what makes a credible expert view, let's take a moment to think about why they might be useful in persuasive writing.

I always like to start with that why question.

So think that really helps you understand the point of the learning and makes it more meaningful.

So an expert view is a belief or judgement about something given by an expert on the subject.

Now, expert, one of our keywords means a person's very knowledgeable about or skillful in a particular area.

So an expert view is a view given by someone who's very knowledgeable on that subject.

So what I'd like you to think about is why do you think a writer might choose to use an expert view on persuasive writing? Now, persuades another of our keywords means to convince someone to do something through reasonable argument.

So persuasive writing is trying to convince the reader that your viewpoint argument is correct.

So why do you think using expert view would help convince someone? Pause the video, take a few moments to consider.

Welcome back, everyone with ideas there.

Now outside with people, Sophia says, I think it would make your argument more convincing the reader believe someone with great knowledge in that subject area agrees with you.

Now, convincing is another of our keyword means capable of causing someone to believe that something is true or real.

So readers more agree argument is true if someone is very knowledgeable in that area, is backing up your argument, agreeing with what you say.

Now we see expert views all of the time persuasive writing, particularly in adverts.

If someone's trying to sell a health product for example, they'll typically use a view of a medical professional not to tell you how effective that product is.

'Cause then we believe the claim the advert are true.

So this lesson will only be helpful in creating a persuasive writing, but also how we deconstruct the persuasive writing of others.

Think about whether you believe what they're saying is true.

So now I thought about why expert views useful and persuasive writing.

Let's take a look at an example.

So as we said, using expert views makes your writing seem more credible.

So more convincing and trustworthy 'cause what you're saying is backed up by someone else.

So for example, I believe teenagers are unfairly stereotyped people, often them to be lazy, disrespectful, and unruly.

In 2024, Dr.

Jack Cranson, as social psychologist said, young people face unfair discrimination based purely on public perception of what teenagers are like.

So here when we said I believe teenagers are unfairly stereotyped, people often consider to be lazy, disrespectful, unruly.

We're giving our personal opinion by then following it with in 2024, Dr.

Jack Cranson, as social psychologist said, young people face unfair discrimination based purely on public perception of what teenagers are like.

We're showing that our personal opinion is supported by an expert view and therefore adds validity to a personal opinion and makes the reader more likely to agree with us and support our argument.

So now let's consider exactly what makes a credible expert view.

So what makes a convincing and trustworthy? Let's show the example we just looked at and deconstruct the elements.

So the example was in 2024, Dr.

Jack Cranson, a social psychologist said, young people face unfair discrimination based purely on public perception of what teenagers are like.

So here we're told the days the quotation told, it was said in 2024, we're told the name of the expert, Dr.

Jack Cranson and we're told the occupation of the expert, we're told a social psychologist, whenever you read an article, listen to an advert, you want to think about whether you're being given all of our information in relation to the expert view.

So now let's think about those elements in more detail and what exactly you should look out for and use if you're creating your own expert view.

So an example, a recent data is used so 2024.

The name of the expert includes the title doctor and the job title relates to topic.

So psychologist.

So what I'd like to think about is why do you think these are particularly effective making a credible expert view.

So why the effect of make it seem trustworthy and convincing? Pause video, take a few moments to consider Welcome back, having some great ideas there.

Now as Lucas says, the recent date shows it's relevant.

Now this is really important because research and knowledge changes over time with new developments and new findings.

So you want to make sure the expert view is as close to the actual data as possible 'cause it shows connected to the argument.

If we use an expert view from a decade ago, it's unlikely to be relevant now 'cause findings will change and the opinion of the expert may have changed in that time.

The example also includes the title that demonstrates the person's very knowledgeable.

So someone has title of doctor, it shows that either a medical professional or someone who spent years studying their topic not to gain a doctorate in that subject area.

Some of you may notice my title is Doctor, that's because I have a PhD in English literature.

Now obviously someone can be an expert without a title but's a detail that might be helpful to look out for because it lends credibility to the person as an expert, someone with great knowledge or experience in the area.

Finally, the example has a job title that's closed to the subject.

So the topic is about teenagers and how they're viewed in society.

And the expert is social psychologist, which means they study how people interact with each other and that adds relevancy to their experience.

Now if I give my opinion about biological research, for example, that wouldn't add any relevancy to the argument because although my title is doctor, my job is an English teacher.

So my area of expertise isn't related to biology.

So when you're reading an article, hearing someone try and sell you something, try to look up those three factors.

Is the research quotation recent? Have they given you the name of the person and do they have a job title that's relevant? And that'll help you determine if the expert view is credible.

So now for a quick check for understanding, which of the following expert views appears credible to an article about teenagers and stereotypes? So A, in 2007, Mr. Jim Kearns, an archaeologist said, teenagers face significant negative stereotyping in society, B.

In 2023, Dr.

Gloria Farrell, a clinical psychologist, said Negative stereotypes of teenagers have significant impact on their wellbeing or C.

In 2021, Dr.

Paul Reynolds, a forensic biologist, said teenager's wellbeing is affected by the negative societal stereotypes.

So pause the video, make a selection now.

Welcome back everyone.

Let's talk through each of the expert views.

So in a the date of 2007.

So it's not a recent date and therefore not particularly credible.

We can also see the expert's job title as an archaeologist.

So it's not relevant to talking about contemporary teenagers and stereotypes.

Since an archaeologist, someone examines human history through the excavation of historical sites and the study of physical artefacts.

In B, the date is 2023.

So it's a recent date.

The person title of doctor, so know they're an expert and the jobs are clinical psychologist, which means they work with people who may be experiencing mental or physical health problems. So it is violence, topic of stereotypes and how they might affect teenagers in C.

the date is 2021.

So it's fairly recent, the person title of doctor.

So neither they're an expert but their forensic biologist, which means they analyse biological evidence from crime scenes never is not particularly relevant topic of teenagers and stereotypes.

So the correct answer is B.

So very well done if you got that right.

Fantastic work everyone with the first task of the lesson where I'd like to think about the following two statements.

So statement one in 2002, Mr. Tony Preston, a social worker said negative stereotypes towards teenagers have increased recently.

And statement two in 2024, Dr.

Tom Fields, a chemist, said society placed unrealistic expectations onto teenagers due to negative stereotypes.

Now, neither those statements meet the criteria for credible expert view.

So neither statements convincing or like to help persuade the reader.

What I'd like you to do is consider each statement, explain why it does not meet the criteria.

So pause the video, take a few minutes to think about it.

Welcome back, having some great work there.

What I'd like you to know is think about Lucas's ideas and think about how well they align with your ideas.

So the first expert view was in 2002, Mr. Tony Preston, a social worker, said negative stereotypes towards teenagers have increased recently.

And Lucas said that while the job title social worker is relevant, the date is not recent enough to make the view convincing.

The second expert view was in 2024, Dr.

Tim Fields, a chemist said society placed unrealistic expectations onto teenagers due to negative stereotypes.

And Lucas said the date is recent and the title conveys credibility.

However, the job title isn't relevant to teenagers and stereotypes 'cause a chemist, someone investigates the chemical makeup of substances and how they interact with each other.

So pause the video said how well Lucas's ideas align with your ideas.

Welcome back everyone.

Now we're going to take everything from this learning cycle and use it to create your own expert views that you could use in your persuasive writing.

You're all doing really well, everyone.

With our second learning cycle, we are going about creating your own credible expert views.

Now in our first learning cycle, we talked about identifying a credible expert view.

As a student of English, you might choose or be asked to write a piece of persuasive writing.

You won't always be able to do your research and find an expert to quote within your writing.

In these instances, you can invent your own credible expert view to support your argument.

Now, for the final task of the lesson, you are gonna be writing a persuasive paragraph about the topic of starting the school day later.

So I'd like to imagine you're writing an article about how the school day should start later to improve teenagers wellbeing.

What I'd like you to think about now is what points could you make in favour of starting the school day later? Pause the video, take a few moments to consider.

Well welcome back having some great ideas there.

Let's talk through what you might have said.

Now, some of you may know it's a recommended that adults get six to eight hours of sleep a night.

However, teenage brains aren't fully developed yet.

They actually need more sleep than adults.

In fact, teenagers need around eight to 10 hours of sleep a night.

However, many teenage aren't getting this required amount of sleep and a later school day might help them achieve this.

Now sleep deprivation can lead to serious emotional, mental, and physical issues.

If someone's not getting a required amount of sleep for a prolonged period of time, it can cause issues to lack of concentration, lack of ability to regulate emotions, memory loss, and long-term health problems if the school day started later.

It also allows for more time in the morning.

This might allow more time for healthy breakfast time with family to prepare for the day and therefore help teens to be more organised, healthier, and happier.

So let's think about how we might connect our ideas with an expert view.

So I'd like to think about the following points.

Teenagers need eight to 10 hours of sleep a night.

Sleep deprivation can lead to serious emotional, mental, and physical issues.

More time in the morning might equal more time to have a healthy breakfast time with family and prepare for the day.

So I'd like to think about what sort of expert you might use to add credibility to argument.

So who might have the knowledge that make your argument more convincing? Pause video.

Take a few moments to consider.

Welcome back everyone.

Now arguably sleep is the backbone of our argument and how a later school day would benefit students.

So you might think about how we might need an expert in sleep and health in order to make an argument more convincing.

So potentially, you might have said it, use views of clinical sleep specialist or sleep physiologist as both those professions deal with sleep and the effect that sleep deprivation has on people.

So now for a quick check for understanding which of the following expert views in relation to sleep is more credible is A, in 2023, Dr.

Faye Knightly, a clinical sleep specialist said sleep deprivation can result on lack of focus, trouble balancing emotions, issues of memory.

Or in 2003, Dr.

Greg Knowles a sleep physiologist said severe sleep deprivation can lead to emotional distress and a reduced immune system.

So pause the video, take a few moments to consider.

Welcome back everyone.

Now both expert views contain a name with a title and both contain a job types relevant to the field of health and sleep.

However, the first expert view is a much more recent date and therefore it's the most credible.

So very well done if you've got that right.

Fantastic work everyone.

For final task of the lesson, what I'd like you to do is write a paragraph to persuade a reader that the school day should start later.

So convince the reader to start the school day later.

Remember to include a credible expert view that has a recent date to show relevance.

So a date that's closely connected to the current date includes the name of the expert.

So include the name of someone who's extensive knowledge in that area.

Include a job titles relevant to the issue of teenagers and sleep.

So a job that's closely created the issue of teenagers and sleep.

So pause the video, write your persuasive paragraph now.

Welcome back and it was fantastic work there.

What I'd like you to do for the final part of the lesson is annotate the expert view that you've used and show why it's credible.

So here's the first example.

In 2024, Dr.

Melissa Paul's, a clinical sleep specialist, said teenage need eight to 10 hours of sleep a night.

If they consistently get less than this amount, it will lead to an inability to concentrate and a reduction in their ability to regulate their emotions.

So Sophia's used a recent date, 2024, so it's closely connected to our current time.

She used the name Dr.

Melissa Paul.

So we have a name of the expert with a convincing title and we have a job title, which a clinical sleep specialist.

So the job title's relevant or closely connected to the issue of teenagers and sleep.

So pause the video, annotate your paragraph now.

Welcome back everyone.

Now hopefully you can use this lesson whenever you're writing your own persuasive writing, but also use it to critically consider the information you're being given in adverts or speeches and think about whether the views of experts in those are convincing and trustworthy.

You all did amazingly well today.

Everyone here's a summary of what we covered.

Using expert views can add credibility to your persuasive writing.

So using the view of some with great knowledge in that subject area can make your writing more convincing to the reader.

To create a credible expert view, you need to use a recent date for the quotation for relevance.

Research opinions can change over time, so you want to use a view with a recent date not to show it's closely connected.

To add the credibility, you also want to use the name of the expert and a job title that's relevant to the topic.

So you want to make sure the expert themselves, someone who you can research and find information about not to consider whether you can trust them.

You need to think about whether their job is closely connected to the subject matter.

I really hope you enjoy the lesson everyone.

I hope to see you for another lesson soon, goodbye.