Hello and welcome.

Thank you so much for joining me today.

I'm Mrs. Butterworth, and I will be guiding you through the learning.

Now, today's lesson is all about considering what makes a powerful and persuasive speech.

So we'll be looking at Emma Watson's HeForShe speech, which is a really fantastic example of how writing can be adapted to persuade and engage an audience.

So are you ready to get started? Let's go.

So by the end of this lesson, you'll be able to identify and explain what makes a powerful speech.

Before we delve into the lesson, let's look at some key words that are gonna help with our understanding, and you'll see them pop up throughout the lesson.

So these words are galvanise, equality, advocacy, feminism, and form.

Let's just look at those definitions together.

So galvanises to inspire or stimulate change.

So you might say that the speech galvanised people to take action.

Then we get the word equality.

So equality is all about treating everyone fairly and giving them the same opportunities, rights, and respect.

So Emma Watson's HeForShe speech talks a lot about equality and the things that we can do in order to achieve this idea of equality.

And then we have the word advocacy.

And advocacy is all about speaking up or supporting a cause, idea, or group of people to bring about change.

You also might hear people being described as an advocate for particular issues or ideas.

And then the word feminism, and this is the belief in an advocacy for the social, political, and economic equality of all genders.

So you'll notice when we read Emma Watson's HeForShe speech, she actually addresses the idea of feminism and talks about it in relation to equality between men and women.

And then we have this word form.

Now in the context of this lesson, form refers to the type of text, e.

g.

speech or article.

So in today's lesson, we are looking at Emma Watson's piece of writing for "HeForShe," which the form is a speech.

So the outline of our lesson looks like this.

We're going to start by reading Emma Watson's HeForShe speech, and then we're going to look at exploring rhetorical devices.

So we're going to look at how Watson uses rhetorical devices to engage and persuade her audience.

So let's get started with the first part of the lesson.

As I'm sure you are now aware, we will be exploring a speech given by Emma Watson.

Now, if you don't know, Emma Watson is a British actress, best known for her role as Hermione Granger in the "Harry Potter" films. So she's a very famous and well-known actress across the globe.

Now, in 2014, she became a UN Goodwill ambassador, advocating for gender equality, and this is a very important role.

Now in the year, she gave a speech to launch the HeForShe campaign, which is all about engaging everyone, including men and boys, in the journey towards gender equality.

So here is some background information about the HeForShe speech.

This speech was delivered at a special event for the HeForShe campaign at the United Nations Headquarters, New York, the 20th of September, 2014.

Now, using this information, I'd like you to discuss the following questions.

How might Watson adapt her language for this audience and the purpose of her speech and what rhetorical devices might she use? So pause the video so you've got time to discuss your ideas, or you may just wish to sit quietly and think about your answers yourself.

Okay, pause the video and off you go.

Thank you, everyone.

Let's just share some answers on those questions.

So it might have a persuasive tone and use devices like rhetorical questions to get the audience to reflect.

Yes, absolutely.

Those rhetorical questions are really good, aren't they, for getting audiences to reflect.

And she may use her status as a famous actress to galvanise her audience.

So she may make references to who she is and what she has done, like the "Harry Potter" films, and kind of use her influence to galvanise her audience.

And considering the status of her audience and the formal settings, so it's at the United Nations Headquarters, she may use polite and diplomatic language to adapt to her audience.

And she may refer to universal values and find ways to engage the whole audience with devices like direct address.

And I think that's a really key point here is that she wants to get everyone board, and you'll see this when we read the speech.

She wants to ensure that all the audience is involved and persuaded by her speech.

So she may refer to things that are universal and in a way to engage a wide audience and open up discussion on the topic that she is addressing.

Now, true or false time.

Emma Watson became a UN Woman Goodwill Ambassador in 2014.

Okay, well done to everyone that said true.

That is correct.

Can you get this next one, right? You need to pick A or B.

Ready for the answer? B.

That's right.

The HeForShe campaign is about engaging all, including men and boys in advocating for gender equality.

So let's just read the first part of this speech together.

Okay, so I'm gonna read through.

You just need to follow along.

"Today, we are launching a campaign called HeForShe.

I'm reaching out to you because I need your help.

We want to end gender inequality, and to do that, we need everyone to be involved.

This is the first campaign of its kind at the UN.

We want to try and galvanise as many men and boys as possible to be advocates for gender equality, and we don't just want to talk about it, but make sure it is tangible." So I'd like you to discuss, please, how would you describe the tone of this speech? Does it conform to the form of a speech? And does it suit her audience and purpose? So pause a video so you've got time to discuss those questions, or you may just wish to quietly think to yourself, okay? So pause the video now.

Thanks for some really great suggestions, everyone.

So some of the ideas that we thought about were those tonal words.

So thinking about Emma Watson's tone in this speech, some of the things you may have considered is that she sounds quite encouraging, motivational, inclusive, she wants everyone to feel involved.

She's also very polite when we consider her audience and where she's delivering this speech, that's quite important.

But she still maintains that empowering tone.

So it's quite clever in terms of this speech, that it is polite, but it's also motivational, very direct, and still addresses the issue.

And she does conform to the conventions of a speech, and she considers the audience made by maintaining a polite and direct tone.

Now, the purpose of this speech is to mobilise all, including men and boys, to be advocates for gender equality.

And therefore, this inclusive and motivational tone allows Watson to do this.

So she's really directly addressing the men and boys in the audience to try and get them involved in this issue.

Okay, so A, B, or C, which of these words best describes the tone created by Emma Watson, A, B, or C? Well done to everybody that said B, motivational.

Absolutely.

She doesn't come across as angry.

And at this point, she isn't being humorous, so she's being motivational.

There is a motivational and empowering tone.

Okay, so over to you now.

I want you to make sure that you have Emma Watson's speech, which can be found in the additional materials.

So make sure you've got that in front of you because you're going to need to read the speech.

And as you read the speech, I would like you to complete the grid by finding the best quotes to match the statements.

So let's just read those statements through together first.

So Watson an emphasises the importance of men's involvement.

So where in the speech do we find a quote that best matches that statement? Where do we see her emphasising the importance of men's involvement? Watson challenges gender stereotypes and explores the negative impact they have.

So where do we see her doing it in the speech? And there will be your quote.

Watson shares personal experiences.

And Watson critiques social perceptions of feminism.

Okay, so make sure you've got that speech in front of you so you can read it through and then you'll need to complete the grid.

We'll share all our answers in a moment, okay? So pause the video and off you go.

Great.

Thank you, everyone.

I hope you enjoyed reading that speech.

It's a really great example of how you can use rhetorical devices, how you can maintain a polite tone, but also make a point and be persuasive and engaging.

So it's really clever at giving an impassioned speech that also retains politeness.

Okay, so let's just see how we could have approached the task.

So if you've got any spaces in your grid missing, now is the time to add to it.

Okay, so Watson an emphasise of the importance of men's involvement.

"Gender equality is your issue too." So she's using that direct address there.

Watson challenges gender stereotypes and explores the negative impact they have.

So she says, "Both men and women should feel free to be sensitive.

Both men and women should feel free to be strong." So she's challenging those stereotypical ideas of what men and women should be.

And she's saying actually both men and women both feel free to be either of these things.

She's really challenging those gender stereotypes and the impact they have.

She shares some personal experiences.

So she says, "When at 14, I started being sexualized by certain elements of the press," which is a really shocking thing for her to share.

But again, it's very persuasive in including the audience and making them understand what this speech is about.

And then she critiques social perceptions of feminism.

So she says, "Apparently, I'm among the ranks of women whose expression are seen as too strong, too aggressive, isolating, anti-men, and unattractive." So she's critiquing this idea of feminism and saying that it's wrong, basically.

Okay, well done.

Let's keep going.

So we're moving on to the second part of our lesson, which is all about exploring rhetorical devices.

So we read Watson speech and we've started to unpick it, but I want to go even further by looking at those rhetorical devices.

So let's keep going.

So we know that Emma Watson speech has an incredibly important message.

Not only does she want to get her message across, but she also wants people to take concrete actions towards gender equality.

She even says, doesn't she? "I don't just want to talk about this, I want it to become tangible.

So I want something to happen." So she's quite clear that it means she wants action to happen.

So what is important, therefore, is that Watson carefully considers the tone of her speech and also the rhetorical devices she uses to engage her audience.

So I'd like you now to reread the text.

So make sure you have your copy of the text in front of you.

And I want you to see if you can find examples of the following rhetorical devices.

Can you find personal pronouns? So where she uses I and we.

Can you find an example of where she uses a personal anecdote? So look for where Watson shares a personal story or experience.

Can you find a use of statistics and facts? So where does Watson use numbers or arguments to strengthen her argument? So look out for that.

And then, finally, does she use rhetorical questions? Can you find an example where she's using those questions to challenge the audience? Okay, so you'll need to pause a video so you've got time to reread the text and just make sure you've picked out an example for each of those techniques, those devices, okay? Pause video and get going.

Off you go.

Okay, great.

Let's share some of those rhetorical devices, those examples.

So personal pronouns using I and we.

So here's one example, and there's quite a few in here.

She uses I and we a lot is, "We want to end gender inequality." So that really creates an inclusive tone, doesn't it, in this we.

And Emma Watson uses I throughout, which not only shows that it's her opinion, but also gives the speech a bit more of a personal tone, doesn't it? And speaking of personal, where does Watson share a personal story or experience? Where's that personal anecdote? So she says, "When at 14, I started being sexualized by certain elements of the press." I think there's another example somewhere in there too.

So if you've got that, well done.

And then this use of statistics and facts.

So she states that 15.

5 million girls will be married in the next 17 years as children, and it is a very shocking statistic, and you'll notice that it comes towards the end of the speech.

So she's really choosing when to use that statistic for impact because she wants to show people the importance of this issue.

And then, finally, the rhetorical question.

She says, "If not now, when?" And again, she waits until the end of the speech to start using those rhetorical questions for maximum impact.

Okay, now a bit of a tricky question here.

Which of these devices does Emma Watson not use in her speech? Okay, which ones does she not use in her speech? So you need to pick A, B, or C.

Okay, who thinks they've got the right answer? Oh, fantastic, lots of you.

Okay.

And the answer is A, simile.

She does not use as simile in her speech.

So I now want us to consider Emma Watson's use of rhetorical devices in a little bit more depth.

So I want us to think about how she uses them to help her achieve her purpose and to persuade the audience.

So you'll see here in this grid, I have a list of the rhetorical devices that we just looked at.

So pronouns, anecdote, statistics, and rhetorical question, and the quotes that go with those.

But I'd like you to go one step further.

And what I would like you to do is I'd like you to discuss how does Watson use each of these devices and how do they help her achieve her purpose? So you'll definitely need to pause video.

So you've got plenty of time to discuss these questions, or you may wish to sit and think quietly to yourself.

Or some of you may even wish to jot down a few ideas.

Either way, you're gonna need to pause that video to give your plenty yourself plenty of time to consider the questions.

Are we all ready to go? Fantastic.

Okay, pause the video and off you go.

Okay, so I'm going to give you some feedback now on some potential answers.

You may have some discussed something slightly different, which is absolutely fine, but hopefully, we're all working along the same lines.

So those personal pronouns, "We want to end gender equality." Now, this is really clever.

By using we, it really creates a personal and inclusive tone, which gives a sense of collective responsibility, doesn't it? We want to end gender inequality.

We're not just singling out single people, it's everybody needs to be involved.

And this really galvanises the audience because everyone feels responsible.

And Emma Watson even says at the start, doesn't she? "I want to galvanise you." So she says this so we all are aware that this is the aim of her speech.

And then she uses this personal anecdote.

And this is really clever because it works on two ways.

So the first way is that it clearly illustrates the issue and reveals Watson's personal experiences.

So it almost acts like evidence.

So Emma Watson is sharing her real life experiences and saying, "Look, this is where inequality is happening.

I've experienced it." So it almost backs up her argument by acting as evidence.

And what it also does is it creates an emotional response for the audience.

So again, that's going to help her to get, help her to achieve her purpose because whether that be sympathy or anger, the audience are more likely to act from this emotional place.

So that personal anecdote is really clever because it does those two things.

It acts as evidence, it illustrates the points, and it also evokes a really emotional response from the audience.

And then she uses that statistic towards the end.

And what this statistic does is it provides tangible evidence, which builds credibility and strengthens the message.

So she leaves it till quite late on in the speech to bring this statistic in.

And it's almost like, "Well, if you don't believe me, listen to this hard evidence.

And you have to believe me because these are the numbers." It's credible and it really strengthens the message.

It's a shocking number, a shocking statistic, which is useful in galvanising and persuading an audience.

And then she finishes with a rhetorical question.

She actually uses multiple rhetorical questions.

So she says, "If not now, when?" And this is really clever because it challenges the audiences, challenges the audience, and provokes reflection.

So she's looking at the audience and going, "Come on, what are we doing? If not now, when?" And she Watson uses this as like a call to action, and it's almost persuading her audience to act because they cannot answer this, can they? If not now, when? It's like it's really urgent and persuasive and tells 'em exactly what they need to do.

So true or false time.

Emma Watson uses rhetorical questions to confuse her audience and make them agree.

Is that true or false? It's false.

That's right.

Absolutely.

Well done.

Now justify your answer by picking A or B.

And the answer is, that's right, it's A.

Emma Watson actually uses rhetorical questions to provoke thought and call her audience to action.

So it's all about that challenge, that reflection that those rhetorical questions create.

Okay, so we're onto our second practise task.

What I would like you to do is we have two pupils here, and I would like you to pick one of the pupil statements and annotate it with evidence from the HeForShe speech that agrees with it.

So let's just read the two pupil statements together first.

Okay, I'll read, and you can follow along.

So Lucas says, " Emma Watson's speech for HeForShe adopts an inclusive and empowering tone, urging men and boys worldwide to take concrete action against gender inequality." And Laura's statement is, "Watson's speech aims to motivate a diverse audience, encouraging active participation in the HeForShe campaign and the mission to drive real societal change." So you'll need to pick one of those statements, annotate with evidence from the HeForShe speech that agrees with it.

So I'd like you to include specific rhetorical devices, quotes, and an explanation of effects.

So everything that we have discussed and looked at throughout this lesson will be relevant to these annotations.

Okay, so is everyone ready? Has everyone got everything they need? Make sure you've got that speech in front of you and something to complete this task.

Okay, great.

So let's get ready to pause the video and off you go.

Great, thank you, everyone.

I love that some of you have really identified such a massive range of rhetorical devices and techniques.

That's fantastic.

Even ones that we haven't discussed, so that's really great.

So let's just look at Alex's annotation.

So Alex chose, "Emma Watson speech for HeForShe adopts an inclusive and empowering tone, urging men and boys worldwide to take concrete action against gender inequality." So let's look at his annotations.

So he says, "Watson uses different rhetorical devices to persuade the audience to take action." Now this is fine, but we could make it better, couldn't we? So what would make Alex's annotations even better? Should we look three together? So what he should try and do is he should try and identify a specific rhetorical device, offer a quote, and then explain its effects.

Because what he said here is that she just uses different rhetorical devices to persuade the audience.

It doesn't really tell us specifically about any specific rhetorical devices and the specific effects.

So he needs to go back in and find a specific example and a quote and then try and explain it.

So Alex adds another annotation after that advice.

And he has this, "Watson uses the personal pronoun we in, 'We want to try and galvanise as many men and boys as possible.

' This creates a sense of collective responsibility and inclusivity, which empowers all to take action." So you can see how detailed that annotation is compared to the other one.

It's really specific and it's really detailed.

So what I would like you to do now is just check your own annotations, make sure you've identified a specific rhetorical device, you've offered a quote, and you've explained it in detail with reference to Emma Watson's purpose.

Okay, check those annotations and make any improvements.

Off you go.

Fantastic work, everyone.

We have reached the end of our lesson, and I hope you agree that Emma Watson's speech is a really fantastic one to look at in terms of how to write a persuasive speech and what makes a persuasive speech.

She's very good at engaging her audience.

So let's just read through everything that we have learned today.

We know that Emma Watson adapts her tone and language to suit the audience and purpose of her speech.

That her speech emphasises the importance of men's involvement, challenges, gender stereotypes, and critiques, social perceptions of feminism.

We know that speech uses a range of well-chosen rhetorical devices for effect.

And that rhetorical devices should be used to engage the audience and help achieve the purpose of the speech.

So well done everyone.

We did it.

We made it to the end of the lesson, but I can't wait to do it all again.

So, hopefully, I will see you very soon.

But until then, goodbye.