Hello, my name's Mrs. Hopper, and I'm really excited to be working with you in this lesson from our Financial Education unit.

In these lessons, we're going to be exploring money, how it makes us feel, how we can make good choices about what to do with our money and how we can make it safe.

So if you're ready to learn a bit more about finance, then let's make a start.

In this lesson, we're going to be thinking about how we can be a critical consumer, how we can identify advertising and what the advertiser wants us to think about the product that they're trying to get us to buy.

So how can we be really critical and make sensible decisions on how we spend our money? Let's have a look at what's gonna be in our lesson.

So we've got four keywords, advertising, convince, critical consumer, and persuasive.

I'm gonna take my turn to say them and then you can take your turn, are you ready? My turn, advertising, your turn.

My turn, convince, your turn.

My turn, critical consumer, your turn.

My turn, persuasive, your turn.

I wonder if you've come across those words before.

Let's take a closer look at what they mean.

They're gonna be useful in the lesson today.

So advertising draws attention to a product, and you might come across advertising online, on the television, on the radio, and even around about us in our local environments.

To convince means to make someone believe or think something, and advertisers want to convince us that we can't live without their product.

Being a critical consumer is someone who considers price, quality, and ethics when buying a product.

Ethics, is this product harmful to our environment? Is it something that we think we should be buying? And persuasive means to be good at making someone do or believe something.

An advert might persuade you to buy a product.

So look out for those words as we go through our lesson today.

There are two parts to our lesson.

In the first part, we're going to learn about being wise to advertising.

Do we understand what advertising is trying to do for us? And in the second part, we're gonna be thinking about asking the right questions when we are making decisions about how to spend our money.

So let's learn about being wise to advertising.

And in this lesson we're going to meet Alex, Jacob, Sofia, and Aisha.

Alex needs a new pair of trainers.

"There's this pair of Zeus Thunderbolts that I really want," he says.

You notice those two words there? He needs some trainers, these are the ones he really wants.

Sofia says, "They're expensive.

Why do you want them, Alex?" Why might Alex wants some really expensive trainers? Here are some things Alex is saying.

"They're ace," he says, "They're slick and wild." Hmm, those are interesting words to use.

"They glow in the dark and they come with a free toy," he says.

"They might help me to run faster.

Famous sports people wear them and say they're brilliant." Sofia says, "How do you know all of these things?" How do you think he knows all of them? "Ah," he says, "Well, there are several reasons." Alex is going to explain his reasoning.

An advert said that famous sports people like these trainers.

"Slick," says Alison Striker, footballer, hmm.

"Ace, wild," says Sidney Dribble, a basketball player.

Ah, those are some of the words that Alex was using, wasn't it? He's clearly been influenced by these famous sports people who are advertising these trainers.

Sofia says, "Adverts try to convince us to buy products." They try to change our mind about what we want, try to make sure that we want their product.

Aisha says, "Sometimes people are paid to endorse products." So Alison Striker and Sidney Dribble may well have been paid to say good things about the Zeus Thunderbolts.

And to, "Endorse means to say a good thing about the product," says Jacob.

Alex still wants the trainers.

"They glow in the dark," he says, "And they come with a free toy." Ah, it says, "Impress with the lightning glow technology." Hmm, "Comes with a groovy toy." Again, the advert's trying to persuade Alex that these are the trainers he really needs.

Sofia says, "Advertisers use language to make you want their products." Aisha says here, "They've used impress, technology and groovy," they've used words that might catch our attention.

And Jacob says, "Do you really want the toy? And is it really free?" These trainers are more expensive than the other ones.

So is the toy really free? Time for you to have a think about this.

Alex is thinking about what his friends have said and he says, "But they say they might help me run faster." How is Alex being convinced by advertising to buy this product? Pause the video, have a discussion about that, and when you're ready for some feedback, press play.

So how do you think that he's being convinced by the advertising? Sofia says, "Well, who wouldn't want to run faster? That would be really cool." Everybody would want to run faster.

Aisha says, "They've used language cleverly.

It says they might help you run faster." Not guaranteeing it, are they? And Jacob says, "They might, but they probably won't make any difference." I think being fast at running has got a lot more to do with how we are as people, rather than just what we've got on our feet maybe.

He says, "Maybe I need to think about this." I think that's very wise, Alex.

I think you need to consider it carefully.

Advertising can be used in lots of ways.

Rhetorical questions make people stop and think.

They don't necessarily need an answer.

So they might say, "Don't you deserve the best?" Again, they're not expecting an answer, but they might stop and make you think, oh yes, maybe I do deserve the best.

Maybe I will spend this extra money on these trainers.

Sofia says, "Powerful vocabulary grabs our attention." "This is an incredible product." Incredible means almost unbelievably good.

So it's an incredible product, powerful language.

"Guaranteed to make you smile." Aisha says, "Adverts appeal to our feelings and emotions." Are these trainers guaranteed to make us smile? And, "Could these be the best trainers ever?" It's another rhetorical question, but as Jacob says, it's also using exaggeration.

Can we really say these are the best trainers ever? Alex starts sorting sentences into this table.

So he's looking at some other footwear, I think.

It says, "New Zanyboots are simply pure fun." So in that sentence, what persuasive feature is being used? Is it a rhetorical question? Is it appealing to our feelings? Is it powerful vocabulary or does it use exaggeration? Ah, Alex says, "It appeals to our feelings.

"New Zanyboots are simply pure fun," well, fun is something that we all want to enjoy, don't we? So it's appealing to our emotions.

Time for you to do some sorting.

Can you sort these sentences into the table? "The trustiest trainers in town.

How can you do without them? Be a rebel, wear Rugged." What persuasive features are being used here? Pause the video, sort the sentences, and when you're ready for some feedback, press play.

How did you get on? What about the trustiest trainers in town? Exaggeration, can you really trust a pair of trainers? It's also using alliteration there, lots of words starting with a T.

What about, "How can you do without them?" Oh, there's a clue there isn't there? That's right, it's a rhetorical question.

We can tell by the question mark at the end.

How can you do without them? Well, they want you to think you can't do without them, but you might be able to do without them, mightn't you? And then, "Be a rebel, wear Rugged." Powerful vocabulary, being rebellious, going away, being different from the crowd maybe, "Wear Rugged." So lots of different ways that advertisers use persuasive features to try and convince us to buy their product.

Time for you to do some practise.

You're going to sort the statements into this table.

Read each one carefully and some may use more than one technique and you can decide how to sort them.

So we've got the same table and you've got some more statements to sort.

So pause the video, sort the statements, and when you're ready for some feedback, press play.

How did you get on? Did you have good discussion about those statements? Here's how we sorted them.

A couple of rhetorical questions there with the question mark, appealing to our feelings, "Never miss out, experience it all." And then some powerful vocabulary and some exaggeration.

"So good, they'll make you cry," really? Can we really believe that? I hope you enjoy sorting those statements.

And on into the second part of our lesson.

It's good to be critical.

Alex still needs a new pair of trainers.

Here are some that he might buy.

He says, "I've narrowed it down, but I'm not sure which ones I should go for." So for 35 pounds, we get, "No-nonsense shoes for serious people." So probably not terribly fancy looking, but quite well made, no-nonsense shoes, people who really want a good pair of shoes and that's all they're interested in.

"Dazzle your friends with the glitzy glitter." Hmm, they've got stars on them, those, haven't they? A bit more expensive.

"Good for your feet and your pocket," the bargain ones, the cheapest ones on offer.

And, "Ethical footwear for those who care." So these are being sold and being advertised as something that isn't too harmful to the planet.

Sofia says, "You need to be a critical consumer and think about what matters to you." That's really important.

What are Alex's beliefs? What does he feel about the shoes that he wears and how can he use those thoughts to help him make a decision? He asks his mom and his grandmother for advice.

"Which trainers do you think I should get?" he says.

Mom says, "These ones are a bargain." She's right, they are much cheaper than any of the others.

But his grandmother says, "Buy cheap, buy twice, that's what I say.

Get better quality ones." So she's gone for the slightly more expensive ones.

Those were the no-nonsense for sensible people.

Buy cheap, buy twice means that less expensive products do not always last as long and need to be replaced more frequently.

So by the time you've bought two pairs of the cheap trainers, you've spent more money than buying one pair of the more expensive trainers.

Something to think about.

He asks his older sister.

She goes for these ones.

"These trainers are Fairtrade and are made from sustainable materials." So they've possibly got less plastic content than some of the others.

He says, "But they're the most expensive ones." And sometimes that can be the case.

Ethical factors like Fairtrade, sustainable, biodegradable are important to many people.

And these terms are often used to advertise products.

Which would you choose? He asks his little sister for her opinion.

What do you think she will say? Pause the video and decide which ones you think Alex's little sister would advise him to buy.

And when you're ready for some feedback, press play.

Which do you think she went for? Ah, yeah, she said, "Buy these, I love the glitter, and I want to dazzle my friends with them." Advertisers are very careful.

They aim their products at certain people.

These trainers would definitely appeal to Alex's little sister, maybe not to Alex on this occasion.

He says, "I'm still uncertain.

I'll give it some more thought." And time for you to do a task.

You are going to create an advert for a new pair of trainers.

You are going to think about using rhetorical questions, appealing to feelings, using powerful vocabulary and using exaggeration.

You could create a poster, a TV or a radio advert.

Think carefully about who your product might be intended for.

Are you selling to Alex's little sister or Alex's big sister, or maybe Alex, who was very influenced by the sports personalities, wasn't he? Use a range of persuasive features to persuade people to buy your product.

So pause the video, have a go at creating your advert, and when you're ready for some feedback, press play.

How did you get on? Did you enjoy coming up with an advert for some trainers? Here was some possible ideas that you could have used.

So for rhetorical questions you could have had, "Are you ready to run like the wind?" Appealing to your feelings, "Good for your feet and good for the planet." I think that might appeal to Alex's older sister.

Using powerful vocabulary, "Clever grip technology leaves you nimble footed." So that idea of clever grip technology, so appealing to people who think that there's a new development, this is a new way that these trainers could be good for you and may make you nimble footed so that you are not going to slip or trip.

And then using exaggeration, "So bouncy, they'll make you feel like you are walking on clouds." Well, we know we can't actually walk on clouds, can we? So there's definitely exaggeration there.

I hope you chose some really good persuasive features to advertise your trainers and that you've enjoyed exploring why it's good to be a critical consumer.

And we've come to the end of our lesson.

So we've considered that advertising is designed to convince us to buy things and it can be very cleverly targeted at the right people.

Persuasive language can be used to convince people to buy things.

And advertisers try to convince us that we need things that we want.

Hmm, Alex wanted a new pair of trainers and the advertiser was trying to convince him that what he needed was the expensive trainers, wasn't it? It's really good to be a critical consumer.

It's your money and you need to decide wisely on how you spend it.

I hope you've enjoyed these considerations that we've been looking at in this lesson, and I hope I get to work with you again soon, bye-bye.