the different ways we communicate information, like through TV, newspapers, social media, the internet, or radio

provision of funds or other forms of support to an individual or event in return for some commercial return

to manage or exploit (an organisation, activity, etc) in a way designed to make a profit

The golden triangle

Physical education

This unit will examine the golden triangle relationship between the media, sponsors and sportspeople to help understand how sponsorship has benefits and risks for all parties as sports increasingly operate as big businesses in a billion dollar industry of professional sport. 

Socio-cultural influences: commercialisation

Media, sponsorship and {{ }} make up the three components of the golden triangle.

The golden triangle represents the {{ }} of sport.

Media can charge higher advertising rates.

Order these statements to show how the media can benefit from commercialisation.

Complete the sentence with the best answer. A sport that receives lots of positive media attention ...

A performer will always benefit from commercialisation.

being associated with an athlete with an injury

being associated with an athlete who lost their last match

Which incident is most likely to damage a sponsor's reputation?

the different ways we communicate information

an individual or group that provides financial support to an event or person

provision of funds or other forms to support a sport in return for advertising

to manage or exploit an activity in a way designed to make profit

Identify the correct definition of sponsorship.

There are three types of sponsorship. 1. financial 2. clothing, footwear and equipment. The third type is {{ }} sponsorship.

higher standard of players which are more enjoyable to watch

increased pressure to favour the interests of sponsors

Identify which is a negative impact of sponsorship on the spectator.

A positive impact of financial sponsorship on the performer is that they have more time to train.

higher standard of players which is more enjoyable to watch

Match the impact of sponsorship to the stakeholder that it impacts.

A negative impact of sponsorship on the sport is that sports can be {{ }} to suit the sponsor.

Starter Quiz