Lesson video

Hi there, welcome to your lesson.

Today's lesson is on strategies to improve participation.

My name's Ms. Hacking, and I'm really looking forward to being your teacher today.

So by the end of today's lesson, I'm hoping that we can all explain strategies that can be used to increase participation.

Today's keywords include factors affecting participation, which are all the different aspects that can influence whether people take part in sport or physical activity.

So you might already have some factors or reasons why you take part in certain physical activities, but there may also be some barriers that stop you taking part in other activities.

Promotion is a process of advertising and communicating a strategy to attract a larger audience.

And provision refers to the resources, facilities, programmes, and opportunities available to support participation.

Access is how easy it is for people to take part in an activity, especially if there are barriers.

You may wish to pause the video now in order to give yourself time to jot down these keywords to help you understand today's lesson a little bit better.

Today's lesson is split into three parts.

In the first part, we're going to describe ways promotion can increase participation.

And in the second part, we're going to describe ways that provision can increase participation.

And in the third part, we're going to describe access strategies to raise participation.

Let's get started.

So, factors that affect participation are different aspects that can affect whether people take part in physical activity or not.

Sometimes certain factors can affect groups of people not accessing physical activity.

So it might not just be an individual person that is affected by these factors.

It might be a whole group or social group of people that are participating or aren't participating for a similar reason.

I wonder if you can think of any examples of where there may be certain factors that stop a group of people participating.

So you may have already talked about these before, but the factors that can affect participation include family.

So if your family goes to something, maybe you are more likely to take part in that activity too.

Education.

So what PE experience did you have at school, for example.

Your time/work commitments.

If you work a job that has really long hours, you might have less time to take part in physical activity or sport.

The cost or your amount of disposable income.

So if you are someone with lots of disposable income, you are probably more likely to have access to different physical activities because you can afford to join different clubs or buy different equipment, or pay membership fees, for example.

The opportunity and access, and maybe how close you live to something or if there's transport links near your house that takes you to facilities, maybe that's an opportunity for you to access the different types of provision.

Stereotyping and discrimination can be a barrier to why people don't access certain physical activities.

And the environment and climate.

So for example, if you lived in a French Alps, for example, you would be more likely to take part in winter sports like skiing and snowboarding because you live very close to those facilities.

If you are someone that lives really close to a sports centre or a leisure centre, maybe you have more access to those facilities too.

Media coverage.

So depending on what the media shows, what type of physical activity the media shows, and also who participates, and who the media are showing to be participate in sports.

So for example, if the media are only showing males playing football, then maybe females are less likely to participate in football, for example.

And role models, again, linking to media.

If we take the football example and there's no female footballers been shown in the media, then there are less role models for girls, for young girls to aspire to be like.

So strategies can help increase participation in sport, but who can put strategies in place? So there's three types of people or three types of organisations that can help implement strategies to help increase participation in sport.

And they are government agencies, national governing bodies, and charities.

And some examples of government agencies include Sport England, which you might have already heard of, or UK Sport.

National governing bodies.

The national governing bodies are responsible for their individual sport and making up the rules, regulations, and providing funding, and accessing funding, to ensure that there is.

That sport's being played at grassroots.

So at that lower level, at beginner level, but also that there's a pathway available to compete at that sport in a higher level as well.

So some examples of that include the FA, Archery GB, or the RFU, the Rugby Football Union.

And then, of course, there are some charities that are really supporting sports and physical activity within the community, within schools, and within lots of different types of social groups as well to make sure that everyone is as active as they can be.

And they include the Youth Sport Trust, Sporting Equals, Sports Connection Foundations, and Sports in Mind.

So the three strategic factors that should be considered to help improve participation in sport, and these are our keywords today.

Promotion.

Provision.

And access.

So those are the three things that we are going to be talking about in today's lesson.

So my first check for you then is, can you identify the three strategic factors used to improve participation? Is it A, provision, role models, and access? Is it B, role models, stereotyping, and family? Is it C, promotion, provision, and access? Or is it D, access, family, and promotion? I'm hoping that you got C.

Promotion, provision, and access.

Those are the three strategic factors and our keywords that we're going to be talking about more in today's lesson.

Well done if you got that right.

So considering how and where a strategy is advertised or promoted increases the likelihood that the target audience will access it.

Where could local strategies be advertised? So you could advertise on social media.

You could advertise in the newspaper, in local newspapers or national newspapers.

And you could advertise in local spaces such as supermarkets or libraries, or schools, depending who your target audience will be.

By target audience, I mean the people that you want to come to your initiative.

So for example, if you want more older people to be active, then perhaps you would advertise that in a newspaper because more older people are more likely perhaps to read the newspaper.

So thinking about your target audience would then help you to identify where's best to advertise your strategy.

So there are lots of examples of ways to promote sports to all, and we've already talked about some on the previous slide.

For example, we could use positive role models such as Ade Adepitan.

So, Ade is a wheelchair basketball player who played at the 2004 Paralympics, and he now presents regularly on the BBC, particularly when the sports coverage needed to be a role model for those people with a disability who may not think they're able to access sport or physical activity.

He's a great role model that's shown a lot in the media.

Kick It Out is a strategy to tackle racism in football.

And I wonder if you can have a go now at completing the sentence.

So, Kick It Out is often promoted on the big something at a football match.

So this is a way to promote one of the strategies to try and eliminate racism from football, which needs to happen.

So where might they promote it at a football match? Well done if you did say the big screens.

So, Kick It Out is often promoted on the big screens at a football match.

So strategies don't necessarily have to be promoted on social media or in newspapers.

They can be at the live sporting events themselves such as using the big screens.

So now it's your turn.

I wonder if you could answer this question for me with some ideas.

How could a local leisure centre promote their aqua aerobic classes? Have a think.

So you might have said through social media.

So if the local leisure centre had a social media page or maybe could pay for advertising through other aspects of social media, then they could advertise their aqua aerobic classes through that.

They could pull out an advert in the local newspaper or on the local radio so that more people in the local area hear about the aqua aerobic classes, or they could put flyers up on notice boards in public space, in supermarkets, or in places of worship.

Yeah, in community centres or areas where people often visit.

Okay, let's have a go to question.

True or false? Effective promotion will enable more people to access the strategy.

Yeah, that's true.

Can you tell me why? Yeah, effective promotion will enable more people to access the strategy, as it will allow for more of the target audience to see and engage with the strategy.

So well done if you put something along those lines.

Okay, now it's your turn for a practise task.

Age UK is a charity that works to support elderly people.

Data suggests that as people become older, they get less active.

As a way to tackle this data, Age UK and the LTA, Lawn Tennis Association, worked together to create walking tennis.

It is a slower paced sport where people can only walk and a ball is allowed to bounce twice.

Discuss ways that Age UK could promote this initiative.

You may wish to pause the video now to give yourself time to complete the task.

Okay, so you were asked to discuss ways that Age UK could promote this initiative and you might have said something along these lines.

Age UK could promote in newspapers or on adverts on the TV, or radio, as they are trying to target elderly people who may read newspapers and watch TV.

Age UK could also use leaflets to send out to residential homes or assisted living housing so they could be given to the residents to access the local walking tennis clubs in the area.

Social media may not be as beneficial to promote this initiative, as some elderly people may not have social media.

However, by promoting on social media, family members may see this, and therefore may take elderly relatives to walking tennis clubs.

So well done if you therefore discuss which types of promotion or where different promotion strategies may be more effective.

Okay, we are now going to move on to the second part of today's lesson.

We're going to describe ways provision can increase participation.

So provision for sport refers to the resources, facilities, programmes, and opportunities available to support and encourage participation in sports.

Things like facilities, so the swimming pool, the tennis courts, the rugby pitches, but also including the facilities like the toilets, the changing rooms, the access, the path to get there, the car park.

So thinking about the facilities that you would use, but also the facilities that you need when taking part in sport at that venue.

Provision also includes coaching.

So looking at the level of coaching that you have, if you have it, is it paid coaching? Do you have to pay to access it? Is it free? And if it's a free volunteer, what's the standard of the coaching like? Equipment.

Again, so depending on what activity you are doing will depend on what equipment you will need.

But to often have greater examples of equipment and greater use of equipment, you obviously need the funding and the provision to support that.

So having greater levels of equipment will help more people be active.

Provision can include the community programmes that are on offer in the local area.

So sometimes they target certain groups of people or sometimes they just target certain activities to get more people active in general.

And of course, provision also includes funding.

So providing funding to physical activity or particular sports will allow them to buy the suitable provision and have suitable provision like coaching facilities and equipment, which will mean that more people might be able to access that physical activity.

Facilities refers to venues, buildings, or areas specifically designed and equipped to accommodate sports and physical activities.

To increase the facility provision, you can increase the amount of facilities.

So not just having one swimming pool in a city, for example, having lots of swimming pools so more people are able to access it.

Increasing the opening hours of facilities.

So not just doing it between nine and five, but maybe opening it early before people go to work or school, and opening it later so that people could come after work or school.

Increasing the amount of classes on offer with a specific coach or teacher so that people are able to learn.

Increase the standard of facilities.

Again, if the facilities, for example, the changing facilities at a swimming pool are not very nice, people are less likely to want to go and use them, and therefore will not go swimming and be less likely to be physically active.

And also, the money, and including the facilities, the provision of facilities, they need to maintain existing facilities.

So ensuring that facility standards remain high.

Okay, let's have a go at the check.

How would you improve provision at your school to encourage more people to take part in physical activity? You may have said something along these lines or you may have said something different depending on what facilities your school already has.

So you might have said increase the facilities.

So for example, to include a swimming pool or ice rink, or full-sized running track.

You might have said increase the length of time of PE or sports club so you get longer being active in the day.

You might have said, employ more PE teachers with a specialism in certain sports.

You may wish to employ a PE teacher that has a specialism in skateboarding, for example, so that you could do skateboarding in your PE lessons.

Or you may have said, maintain the changing rooms better so they are warmer in winter, for example.

So you could have said something along those lines of maintaining or improving the facilities that you've already got at your school.

Okay, so people improve their skills and ability through effective coaching.

So to increase the coaching provision, you would need to either increase the amount of coaches, so employ more coaches in, or increase the standard of coaching through recognised qualification and coaching pathways.

So sometimes, particularly in community physical activity, often, coaches are volunteers, and they may not have had specific coaching qualifications.

So by providing more coaching qualifications and more training, the coaches become a better standard, which then will help the physical activity levels and people improve at that physical activity.

What makes a good coach? That's a good question from Izzy.

I wonder if you can have a think or maybe a discussion about what you think makes a good coach.

So some sports need to be played with equipment.

And to increase the equipment provision, you would need to either increase the amount of equipment, increase the standard of equipment.

So you don't wanna be playing with broken equipment, for example, or equipment that's not very good.

You'd want equipment that's of a high standard or you need to maintain existing equipment as well.

So Izzy said, "I bet if everyone was given a smartwatch to count their steps, they might be more active." So yeah, again, maybe if we had more advanced equipment that was available for everyone, people might be a bit more interested in being physically active because they can see, for example, with a smartwatch, they might be able to see how many steps they did in a day.

So if we could provide more equipment, for example, increase that provision, then people might be more likely to be physically active.

So funding from local authorities or charities, or national governing bodies can help to set up or support community programmes.

So providing funding helps community programmes have facilities, equipment, and suitable coaching.

There are lots of examples how increased or varied provision can increase participation.

So by increasing the number of classes on offer at a leisure centre, that's an example of increasing the provision.

Let's see if you can have a go.

Complete this sentence.

Having something opening hours at a gym is an example of increased provision.

So yeah, having longer opening hours at a gym is an example of increasing the provision.

So we didn't necessarily need to make more classes, we just needed to make the opening hours longer.

Okay, that's an example of increasing the provision.

So now it's your turn.

Can you tell me how could a basketball club improve provision to increase participation? So a basketball club could improve the facilities, maybe make more basketball courts or have more basketball hoops, or improve the standard of the basketballs that they're using, for example.

They could also include more coaching opportunities.

So have either more coaches or better trained coaches in order to support the players and support the players to improve.

They could also increase community projects in the area, so trying to engage more people in the basketball club through local community projects as well.

So well done if you put any of those things down.

Okay, let's have another go at the check.

Which is not an example of increased provision? Longer swimming pool opening hours, that was A.

B, increased number of cricket coaches.

C, more netball courts available.

Or D, an advertising campaign targeting women in sport.

Yep, it's D, an advertising campaign targeting women in sport, because that's not provision, that's promotion.

So well done if you notice that.

Okay, now it's your turn for a task.

So coaching is a type of provision.

Can you identify two other examples of provision in sport? And for the second part of the task, I'd like you to explain how the provision of coaching can be used to increase participation.

You may wish to pause the video now in order to give yourself time to complete the tasks.

So coaching is a type of provision.

You are asked to identify two other examples of provision in sport and you could have said facilities, equipment, community programmes, or funding.

So well done if you said two of those.

For the second part of the task, you were asked to explain how the provision of coaching can be used to increase participation, and perhaps you said something along these lines.

Increasing the amount of coaches enables more people to have supportive coaching feel comfortable and improve, which will make them more likely to take part.

Increasing the standard of coaching through coach qualifications and pathways enables more people to experience quality coaching, which will help their performance and enjoyment of physical activity and sport.

This will increase participation.

So well done if you talked about those two things.

We're now moving on to the final part of today's lesson.

We're going to describe access strategies to raise participation.

So access refers to how easily everyone can participate in an activity.

Some sports are barriers that can make it difficult to participate in.

These include cost, adaptability, and location.

Let's look at those in a little bit more detail.

So to reduce cost barriers for an individual, the club or activity may consider the following options.

Free taster sessions.

So for example, a person that is coming to try a sport for the first time, or physical activity or a class for the first time, they may not be willing to pay the full membership fee because they're not sure if they're going to like that activity.

So they are given a free taster session to see if they like that activity, and therefore they don't have to waste a lot of money trying something that they might not like.

The sport or physical activity or club may offer discounted or subsidised rates for certain groups of people.

For example, students or children.

So people that might not be in full-time employment.

They would offer a discounted rate so that it encourages them to still come and participate in the sport or physical activity.

But they're also acknowledging the barrier of cost if they don't have as much disposable income.

Hiring equipment is sometimes an option as well.

So rather than necessarily owning and paying for your full set of golf clubs, for example, which could be really, really expensive, you are able to hire certain clubs potentially from the driving range or from a golf course so that you don't have that cost barrier.

There's also sports that have adapted so that more people are able to access them, particularly those people that might have cost as a barrier.

So obviously, polo is really expensive to play because you've got to consider the maintenance of the horse that you are riding.

So that polo has been adapted into cycling polo where people are able to play polo on their bikes, which is much more affordable than playing on the horses.

Let's have a go at the check then.

Fill in the gaps to describe one way to overcome an access barrier to do with socioeconomic status.

A way to get more people involved would be to offer something or free something sessions to allow people from lower socioeconomic status to access the sport or physical activity.

So I'm hoping that you've said, a way to get more people involved would be to offer discounted or free taster sessions to allow people from lower socioeconomic status to access the sports or physical activity.

Well done if you've got those right.

So some sports are more inclusive because they can be easily adapted to accommodate the needs of different participants.

For example, wheelchair basketball.

Now wheelchair basketball is an example of a sport that can be played by people that have a disability and maybe have a wheelchair, and use a wheelchair, but also non wheelchair users are able to access that sport because they can just sit down in a wheelchair and still take part in the wheelchair basketball match as well.

So that is an inclusive sport for people in a wheelchair and people that aren't in a wheelchair, they can still access that sport together.

And things like parent-and-me fitness classes as well.

So often a barrier for new parents is that they don't have time to do physical activity because they've got to be looking after their new baby.

So by including the baby in the fitness classes such as parent-and-me fitness classes, it therefore allows the parent to exercise while still being able to look after their new baby.

Location can affect how people can get to a facility or activity.

So a way to break down access barriers would be to provide more transport links.

So examples of this could include a leisure centre offering a pickup service in a minibus, a badminton club linking members together to car share, reaching out to the local authority to raise awareness so that the local authority could perhaps put on new bus routes to enable more people to be able to get to and from the facilities.

So breaking down barriers to enable more people to access physical activity is crucial to increase participation.

So providing discount or free taster session helps to eliminate cost barriers, encouraging more people to try something new.

Let's see if you can have a go at completing this sentence.

A way to support location access would be to provide more something links to sports facilities.

So I'm hoping that you've said, a way to support location access would be to provide more transport links to sports facilities.

Okay, can you think of any activities that have been adapted to increase participation access? You may have thought about walking netball or football.

So this helps to be more inclusive to older people who may not be able to run around as fast, but who still might love football or netball, for example.

But by making it walking, it makes it more inclusive so that people that can run can still access the walking, but so can the people that might struggle to run as well.

And things like parent-and-baby fitness classes, like we talked about earlier, allows the parents to bring newborn baby to be active in the pram, for example.

Okay, now it's your turn for a practise task.

Can you identify a way to overcome one access barrier? And then the second part of the task has asked you to identify the other two strategic factors that should be considered when delivering a strategy to increase participation.

And the final part of the task is as follows, a local taekwondo club wants to increase the number of teenagers that participate at the club.

For each of the three factors identified in question one and two, suggest how the club could increase participation for teenagers.

You may wish to pause the video now to give yourself time to complete these tasks.

Okay, you were asked to identify a way to overcome one access barrier, and you may have said, introduce free taster sessions to allow people to experience the sport without committing money initially.

So you might have said like me, something to do with breaking down the barriers to do with cost, or you might have said something about the barriers to do with location.

So providing more transport links or to adaptability as well.

For the second part of the task, you are asked to identify the other two strategic factors that should be considered when delivering a strategy to increase participation.

So we've said access, what are the other two? They both begin with P.

It's promotion and provision.

So well done if you remember those from the previous learning cycles.

And then finally, a local taekwondo club wants to increase the number of teenagers that participate at the club.

For each of the three factors identified in question one and two, suggest how the club could increase participation for the teenagers.

So I would've first written down the three factors, promotion, provision, and access.

So then it would be easier to answer this question.

So you might have said promotion, advertise at local secondary schools or advertise on social media.

This is a really good answer to the question because the question was talking about wanting more teenagers as their target audience.

So secondary schools and social media would be a perfect place to try and attract more people, more teenagers, specifically, into the taekwondo club.

Provision.

So creating classes after school, having suitable equipment and padding available to borrow.

And more coaches that are used to working with teenagers.

So again, that's a really specific answer that's targeting the teenagers that was mentioned in the question.

Access.

Provide free taster sessions.

Cheap class free.

Use school facilities, so it's easy for teenagers to get to.

So again, by having that target audience of the teenagers, they're thinking of ways that they can make this strategy really work for those teenagers.

So by making it local to them at their school, they know where they're going.

They can use the facilities.

They could maybe even stay after school and go to the club.

Making classes cheaper again because, obviously, if it's teenagers, teenagers are often in school, they might not have a job, they might not have that much disposable income, and therefore it's important that the classes are cheap and providing free taster sessions.

Again, if teenagers are little unsure about whether they want to join taekwondo or not, then this would give them an an opportunity to try it without necessarily committing as well.

So well done if you put something along those lines.

Okay, that gives us just enough time left to summarise today's lesson.

So government agencies, national governing bodies of sport, and charities implement strategies to break down barriers and boost participation in physical activity.

Three strategies and examples of each include promotion, which increases the advertising through different types of media and promotes in targeted places.

So for example, flyers and supermarkets.

Provision, which increases the facilities, opening hours, coaching, funding, and community programmes.

And access.

Provides free/discounted or subsidised taster sessions.

It can adapt sports to meet the needs of individuals and it can provide more transport links to facilities.

Promotion, provision, and access are the three strategies used to improve participation.

Well done today.

You've worked really hard and I'll look forward to seeing you again soon.