A unique selling point is what makes a product better than others on the market.

A relative pronoun is a word that starts a relative clause like ‘who’ or ‘which’.

A relative clause is a type of subordinate clause that starts with a relative pronoun.

A relative complex sentence is a sentence formed of a main clause and a relative subordinate clause.

Writing the first paragraph of a persuasive advert

English

In this unit, pupils learn that adverts can use written devices to persuade the reader. In 'School Uniform', pupils will learn to use more sophisticated persuasive devices to write formal persuasive letters.

In 'The Day the Crayons Quit', pupils learnt to write letters with a persuasive tone. In this unit, pupils will learn that adverts can use written devices to persuade the reader.

Healthy eating adverts: persuasive writing

type of subordinate clause & starts with a relative pronoun

sentence formed of main clause&a relative subordinate clause

Match the keyword to the correct definition.

what makes a product better than others on the market

Use completely different language/points.

How can you ensure the first paragraph of an advert doesn’t sound repetitive to the headline and opening?

which contain energy-boosting ingredients  

Tick the examples of relative clauses that would work in this main clause: These tantalising treats, __________ , are coated in the creamiest, most indulgent chocolate.

Match the persuasive linguistic technique to the example.

Which of these would **not** be featured in a persuasive advert?

the repetition of initial consonant sounds occurring in neighbouring words

the attribution of human characteristics or behaviours to non-human objects

words that imitate or suggest the sound they describe

What visual and linguistic techniques may be used in the headline of an advert?

the repetition of initial sounds in neighbouring words

the similarity of sounds between the ending syllables of words

Which of the following phrases are examples of **rhyme**?

which are packed full of nutrient-rich ingredients

they are coated in the creamiest, most indulgent chocolate

who is the most healthy person in the school

Select the examples of a **relative clause**.

Select the features you would be likely to find in a persuasive advert.

This lesson will soon be taken down.

Writing the first paragraph of a persuasive advert

Lesson outcome