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Year 10

Is digital media causing the end of free and fair elections?

I can evaluate the positive and negative impacts of digital media within free and fair elections.

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New
New
Year 10

Is digital media causing the end of free and fair elections?

I can evaluate the positive and negative impacts of digital media within free and fair elections.

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Lesson details

Key learning points

  1. Free and fair elections allow people to vote for their representatives without fear, manipulation, or interference.
  2. Social media likely impacted voting beliefs and behaviour during the UK 2024 election, both positively and negatively.
  3. Social media shaped public opinion, amplified political messages and provided a platform for debate.
  4. Influencers can increase voter engagement, raise awareness of political issues and encourage public debate.
  5. Influencers can reduce informed decision-making, spread misinformation and raise concerns about financial motivation.

Keywords

  • Election - the voting process to select a person for a public position

  • Engagement - the level of interest, attention, or involvement someone shows in an activity, interaction, or relationship

  • Influence - the power to affect or change someone’s thoughts, actions, or decisions

Common misconception

Pupils might believe that infleuncers can only ever positively influence.

Although influencers can have positive impacts, when posting about politics there can also be negative impacts if they are posting incorrect information or simplifying issues.


To help you plan your year 10 citizenship lesson on: Is digital media causing the end of free and fair elections?, download all teaching resources for free and adapt to suit your pupils' needs...

You may wish to search for and display social media posts in the run up to the 2024 or 2019 election. However, ensure suitability and polical impartiality.
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Adult supervision required

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Licence

This content is © Oak National Academy Limited (2025), licensed on Open Government Licence version 3.0 except where otherwise stated. See Oak's terms & conditions (Collection 2).

Lesson video

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6 Questions

Q1.
Content shared or created using technology is known as what?
Correct Answer: digital media
Q2.
A principle or belief that guides how people behave and treat others is known as a what?
Correct answer: value
vortex
vacancy
vacuum
Q3.
Which of these in not a democratic value?
equality
individual liberty
civic engagement
Correct answer: misinformation
Q4.
Which is not an example of digital media dividing communities?
Correct answer: Encouraging mutual respect and tolerance
The spread of disinformation and hate speech
Encouraging political polarisation
Creating digital echo chambers
Q5.
What symbol can be used on social media to draw attention to specific topics and get things trending?
!
?
£
Correct answer: #
Q6.
Working together to achieve shared goals or values is known as what?
Correct answer: community cohesion
local cohesion
community collaboration
local links

6 Questions

Q1.
What does it mean for an election to be "free and fair"?
Only wealthy individuals can vote.
Correct answer: Everyone eligible has the opportunity to vote without interference or fear.
Votes are decided by one person.
Only people who agree with the Government are allowed to participate.
Q2.
Match each term to its correct definition.
Correct Answer:election,the process of choosing leaders by voting
tick

the process of choosing leaders by voting

Correct Answer:transparency,openness and honesty in sharing information
tick

openness and honesty in sharing information

Correct Answer:influence,the ability to have an effect on others' opinions or decisions
tick

the ability to have an effect on others' opinions or decisions

Correct Answer:social media,online platforms where people share and engage with content
tick

online platforms where people share and engage with content

Q3.
Which of the following is not a way social media impacted the 2024 UK general election?
It allowed voters to access information quickly.
It helped candidates communicate with more people.
Correct answer: It prevented misinformation from spreading.
It gave influencers a platform to share opinions.
Q4.
What role can influencers play in an election?
They have no impact on how people vote.
Correct answer: They can share their opinions and influence the views of their followers.
They are legally required to remain neutral during elections.
They can only post content approved by the Government.
Q5.
Match each social media feature to its possible impact during an election.
Correct Answer:algorithms,makes it easier for echo chambers to be created
tick

makes it easier for echo chambers to be created

Correct Answer:verified information,helps ensure the credibility of information
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helps ensure the credibility of information

Correct Answer:live videos,allows candidates to engage directly with voters
tick

allows candidates to engage directly with voters

Q6.
Celebrities can have a lot of over their followers because of their personal connection and large audiences.
Correct Answer: influence, power