What impact can the media have locally and nationally?
I can consider what impact the media has had at both a local and national level.
What impact can the media have locally and nationally?
I can consider what impact the media has had at both a local and national level.
These resources will be removed by end of Summer Term 2025.
Lesson details
Key learning points
- National media covers news of interest to the entire country, while local media focuses on smaller areas.
- Local media holds authorities accountable and raises awareness of local issues.
- Local media encourages civic engagement and strengthens community cohesion.
- National media shapes public opinion and holds the Government accountable.
- National media sets the national agenda and unifies the nation.
Keywords
Media - television, radio, printed and digital media which can reach a large number of people
Local - something that relates to a specific area, town or community
National - something that affects or covers the whole country
Common misconception
Local media is less important than national media in influencing public opinion.
Both are vital. Local media engages communities directly, while national media impacts the broader public and sets key agendas. They complement each other.
To help you plan your year 10 citizenship lesson on: What impact can the media have locally and nationally?, download all teaching resources for free and adapt to suit your pupils' needs...
To help you plan your year 10 citizenship lesson on: What impact can the media have locally and nationally?, download all teaching resources for free and adapt to suit your pupils' needs.
The starter quiz will activate and check your pupils' prior knowledge, with versions available both with and without answers in PDF format.
We use learning cycles to break down learning into key concepts or ideas linked to the learning outcome. Each learning cycle features explanations with checks for understanding and practice tasks with feedback. All of this is found in our slide decks, ready for you to download and edit. The practice tasks are also available as printable worksheets and some lessons have additional materials with extra material you might need for teaching the lesson.
The assessment exit quiz will test your pupils' understanding of the key learning points.
Our video is a tool for planning, showing how other teachers might teach the lesson, offering helpful tips, modelled explanations and inspiration for your own delivery in the classroom. Plus, you can set it as homework or revision for pupils and keep their learning on track by sharing an online pupil version of this lesson.
Explore more key stage 4 citizenship lessons from the How powerful is the media? unit, dive into the full secondary citizenship curriculum, or learn more about lesson planning.
Equipment
Content guidance
- Depiction or discussion of discriminatory behaviour
- Depiction or discussion of sensitive content
- Depiction or discussion of violence or suffering
Supervision
Adult supervision required
Licence
Lesson video
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Starter quiz
6 Questions
having control or authority over something or someone
the ability to affect someone's thoughts, actions or decisions
the control or governance of activities through rules and laws
Exit quiz
6 Questions
television, radio, print & digital platforms that reach a big audience
relating to a specific area, town or community
something that affects or covers the whole country