Analysing the features of a persuasive advert
I can analyse the features of a persuasive advert.
Analysing the features of a persuasive advert
I can analyse the features of a persuasive advert.
These resources will be removed by end of Summer Term 2025.
Lesson details
Key learning points
- Persuasion is the action or process of trying to change someone's mind or behaviour or convince them about something.
- Persuasion can be found all around us and is used to achieve a variety of purposes.
- The appearance and layout of a persuasive advert is crucial for capturing the reader's interest and engaging them.
- A variety of linguistic techniques are used in persuasive adverts in order to engage and persuade the reader.
- Linguistic techniques like alliteration, rhetorical questions, exaggeration and rhyme are common in persuasive adverts.
Keywords
Persuasion - the action or process of trying to change someone’s mind
Advert - a notice or announcement that promotes something
Purpose - the reason for something and the desired impact
Linguistic technique - a language device used to have a desired impact on the reader
Common misconception
Children might think that an advert is always to sell a product.
Expose children to a variety of adverts that have different purposes, e.g. to change behaviour (environment, diet, health, etc.).
To help you plan your year 4 english lesson on: Analysing the features of a persuasive advert, download all teaching resources for free and adapt to suit your pupils' needs...
To help you plan your year 4 english lesson on: Analysing the features of a persuasive advert, download all teaching resources for free and adapt to suit your pupils' needs.
The starter quiz will activate and check your pupils' prior knowledge, with versions available both with and without answers in PDF format.
We use learning cycles to break down learning into key concepts or ideas linked to the learning outcome. Each learning cycle features explanations with checks for understanding and practice tasks with feedback. All of this is found in our slide decks, ready for you to download and edit. The practice tasks are also available as printable worksheets and some lessons have additional materials with extra material you might need for teaching the lesson.
The assessment exit quiz will test your pupils' understanding of the key learning points.
Our video is a tool for planning, showing how other teachers might teach the lesson, offering helpful tips, modelled explanations and inspiration for your own delivery in the classroom. Plus, you can set it as homework or revision for pupils and keep their learning on track by sharing an online pupil version of this lesson.
Explore more key stage 2 english lessons from the Healthy eating adverts: persuasive writing unit, dive into the full secondary english curriculum, or learn more about lesson planning.
Licence
Lesson video
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Starter quiz
6 Questions
Exit quiz
6 Questions
the action of trying to change someone's mind or behaviour
a notice or announcement that promotes something
the reason for something and the desired impact
language device used to have a desired impact on the reader
persuading you to buy and use it
persuading you to visit it
persuading you to behave differently