Generating a headline and opening for a persuasive advert
I can develop a persuasive headline and opening that hooks the reader.
Generating a headline and opening for a persuasive advert
I can develop a persuasive headline and opening that hooks the reader.
These resources will be removed by end of Summer Term 2025.
Lesson details
Key learning points
- The headline and opening of a persuasive advert should be eye-catching and hook the reader.
- Linguistic techniques like alliteration, rhyme, onomatopoeia and personification are used to create catchy headlines.
- Rhetorical questions are a persuasive technique used to hook the reader in the opening of a persuasive advert.
- Persuasive writing should be informed by the unique selling point of the product an advert is about.
- The use of a conditional clause to refer to the possibility of something is a persuasive technique.
Keywords
Headline - the heading at the top of a non-fiction text
Alliteration - the repetition of initial consonant sounds occurring in neighbouring words
Rhetorical question - a question posed that is not intended to be answered
Unique selling point - what makes a product better than others on the market
Conditional clause - a type of subordinate clause that cannot stand alone and refers to the possibility of something
Common misconception
Children might find it difficult to grapple with morphology that supports forming a headline.
Provide examples of catchy headlines and model using words in different ways e.g. bliss, blissful, blissfully.
To help you plan your year 4 english lesson on: Generating a headline and opening for a persuasive advert, download all teaching resources for free and adapt to suit your pupils' needs...
To help you plan your year 4 english lesson on: Generating a headline and opening for a persuasive advert, download all teaching resources for free and adapt to suit your pupils' needs.
The starter quiz will activate and check your pupils' prior knowledge, with versions available both with and without answers in PDF format.
We use learning cycles to break down learning into key concepts or ideas linked to the learning outcome. Each learning cycle features explanations with checks for understanding and practice tasks with feedback. All of this is found in our slide decks, ready for you to download and edit. The practice tasks are also available as printable worksheets and some lessons have additional materials with extra material you might need for teaching the lesson.
The assessment exit quiz will test your pupils' understanding of the key learning points.
Our video is a tool for planning, showing how other teachers might teach the lesson, offering helpful tips, modelled explanations and inspiration for your own delivery in the classroom. Plus, you can set it as homework or revision for pupils and keep their learning on track by sharing an online pupil version of this lesson.
Explore more key stage 2 english lessons from the Healthy eating adverts: persuasive writing unit, dive into the full secondary english curriculum, or learn more about lesson planning.
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Lesson video
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Starter quiz
6 Questions
the repetition of initial sounds in neighbouring words
the similarity of sounds between the ending of words
a question posed that is not intended to be answered
overstating for dramatic effect
a word that has the same or similar meaning to another word
Exit quiz
6 Questions
the repetition of initial sounds in neighbouring words
the similarity of sounds between ending syllables of words
words that imitate or suggest the sound they describe
the attribution of human features to non-human objects