Key learning points

1. The headline and opening of a persuasive advert should be eye-catching and hook the reader.
2. Linguistic techniques like alliteration, rhyme, onomatopoeia and personification are used to create catchy headlines.
3. Rhetorical questions are a persuasive technique used to hook the reader in the opening of a persuasive advert.
4. Persuasive writing should be informed by the unique selling point of the product an advert is about.
5. The use of a conditional clause to refer to the possibility of something is a persuasive technique.

Keywords

• Headline - the heading at the top of a non-fiction text

• Alliteration - the repetition of initial consonant sounds occurring in neighbouring words

• Rhetorical question - a question posed that is not intended to be answered

• Unique selling point - what makes a product better than others on the market

• Conditional clause - a type of subordinate clause that cannot stand alone and refers to the possibility of something

Common misconception