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Year 4

Generating phrases for a persuasive advert

I can develop persuasive phrases using exaggeration.

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New
New
Year 4

Generating phrases for a persuasive advert

I can develop persuasive phrases using exaggeration.

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Lesson details

Key learning points

  1. Exaggeration is a key feature of persuasive adverts.
  2. Comparatives and superlatives are techniques used to exaggerate and persuade.
  3. Comparatives are used to compare two or more things.
  4. Superlatives are used to compare one noun to an entire group of nouns, placing it at a higher degree.
  5. Comparatives and superlatives are formed using suffixes or the words 'more' and 'most' to adapt adjectives.

Keywords

  • Exaggeration - overstating for dramatic effect

  • Comparative - the form of an adjective that compares two or more things

  • Superlative - the form of an adjective which compares a noun to an entire group of nouns, placing it at a higher degree

  • Suffix - a letter or group of letters added to the end of a word to change its meaning

Common misconception

Children find it hard to determine which suffix or word to use to form comparatives and superlatives

Encourage children to orally rehearse the comparative and superlative forms of adjectives to check that they sound correct.


To help you plan your year 4 english lesson on: Generating phrases for a persuasive advert, download all teaching resources for free and adapt to suit your pupils' needs...

Provide a word bank with synonyms for the energy ball and adjectives used to describe it to support in forming comparative and superlative phrases.
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This content is © Oak National Academy Limited (2025), licensed on Open Government Licence version 3.0 except where otherwise stated. See Oak's terms & conditions (Collection 2).

Lesson video

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6 Questions

Q1.
How is exaggeration used in persuasive adverts for products?
Correct answer: to overstate the positives and benefits of the product
to overstate the negatives of a product
to describe a product simply and factually
Q2.
Match the vocabulary to the correct definition.
Correct Answer:adjective,a word that describes a noun
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a word that describes a noun

Correct Answer:noun,a word that names a person, place, thing or idea
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a word that names a person, place, thing or idea

Correct Answer:compare,to highlight similarities or differences between things
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to highlight similarities or differences between things

Q3.
Select the adjectives.
energy ball
Correct answer: delicious
Correct answer: nutritious
nibble
Correct answer: beneficial
Q4.
Select the best descriptions we can use for a chocolate energy ball advert.
Correct answer: nutritious nibble
Correct answer: blissful bite
snack
Correct answer: unique creation
treat
Q5.
Match the vocabulary to the correct definition.
Correct Answer:prefix,letters added to the start of a word to change its meaning
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letters added to the start of a word to change its meaning

Correct Answer:suffix,letters added to the end of a word to change its meaning
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letters added to the end of a word to change its meaning

Correct Answer:root word,the base word from which other words are formed
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the base word from which other words are formed

Q6.
What is the unique selling point for the chocolate energy ball?
Correct answer: It is healthy and nutritious AND chocolatey and delicious.
It is healthy AND nutritious.
It is chocolatey AND delicious.
It is made of chocolate, oats, nuts and dried fruits

6 Questions

Q1.
Match the vocabulary to the correct definition.
Correct Answer:exaggeration ,overstating for dramatic effect
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overstating for dramatic effect

Correct Answer:comparative,the form of an adjective that compares two or more things
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the form of an adjective that compares two or more things

Correct Answer:superlative ,the form which compares one noun to an entire group of nouns
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the form which compares one noun to an entire group of nouns

Q2.
What is the purpose of using a comparative in a persuasive advert?
Correct answer: to persuade the reader that the product is a better choice than another
to persuade the reader to buy the product
to persuade the reader that a product is a better choice than all others
Q3.
Which of the following are examples of comparatives?
Correct answer: tastier than a normal fruit and nut bar
Correct answer: more nutritious than a chocolate bar
healthy and delicious
the most delicious snack you've tasted
Q4.
What is the purpose of using a superlative in a persuasive advert?
to persuade the reader that there are other, better options
Correct answer: to persuade the reader that the product is a better choice than all others
to persuade the reader that the product is a better choice than one other
to persuade the reader to buy the product
Q5.
Which of the following are examples of superlatives?
Correct answer: the best healthy snack available
better than other snacks
Correct answer: the most nutritious chocolate treat there is
tastier than your normal breakfast
Q6.
How can we turn adjectives into comparatives or superlatives?
using suffixes
using prefixes
Correct answer: using suffixes or the words 'more' or 'most'