New
New
Year 4

Generating vocabulary for a persuasive advert

I can generate vocabulary for a persuasive advert.

New
New
Year 4

Generating vocabulary for a persuasive advert

I can generate vocabulary for a persuasive advert.

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Lesson details

Key learning points

  1. Using a range of adjectives and nouns is important when describing a product in a persuasive advert.
  2. Using a range of synonyms for the product avoids repetition and supports text flow.
  3. Exaggerated and precise adjectives are more appealing and persuasive to the reader.
  4. Adjectives and nouns can be paired purposefully to form alliteration.

Keywords

  • Synonym - a word that has the same or similar meaning to another word

  • Exaggeration - overstating for dramatic effect

  • Alliteration - the repetition of initial consonant sounds occurring in neighbouring words

Common misconception

Children might not understand the nuance involved in forming alliteration.

Not all of the words in the phrase need to begin with the same letter/sound and the words don't always have to be 'next door neighbours'.

Provide the children with a copy of the example advert to explore before the lesson. You may also supplement the lesson by providing other examples of adverts for healthy snacks, for them to 'magpie' ideas.
Teacher tip

Licence

This content is © Oak National Academy Limited (2024), licensed on Open Government Licence version 3.0 except where otherwise stated. See Oak's terms & conditions (Collection 2).

Lesson video

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6 Questions

Q1.
Which features of a persuasive advert should grab the reader's attention first?
the details about the product, experience or topic
Correct answer: the headline and images
all features should stand out equally
Q2.
Match the vocabulary to the correct definition.
Correct Answer:alliteration,the repetition of initial sounds in neighbouring words

the repetition of initial sounds in neighbouring words

Correct Answer:exaggeration,overstating for dramatic effect

overstating for dramatic effect

Correct Answer:rhetorical question,a question posed that is not intended to be answered

a question posed that is not intended to be answered

Q3.
Which of the following are examples of alliteration?
Correct answer: blissful bite
tasty nibble
Correct answer: succulent snack
delicious treat
Q4.
Which of the following are examples of exaggeration?
Correct answer: the most delicious treat you've ever had
a healthy snack
Correct answer: tastier than any other treat
a nutrient-rich ball
Q5.
Which of the following is an example of a rhetorical question?
Correct answer: Do you love sweet treats and want to be healthy?
Everyone loves sweet treats but also wants to be healthy.
You can either have a sweet treat, or be healthy.
Q6.
What linguistic technique has been used to make the following slogan catchy: "once eaten, never beaten"?
alliteration
exaggeration
Correct answer: rhyme
rhetorical question

6 Questions

Q1.
Match the vocabulary to the definition.
Correct Answer:synonym,a word that has the same or similar meaning to another word

a word that has the same or similar meaning to another word

Correct Answer:exaggeration,overstating for dramatic effect

overstating for dramatic effect

Correct Answer:alliteration,the repetition of sounds occurring in neighbouring words

the repetition of sounds occurring in neighbouring words

Q2.
Why is it important to use synonyms for the product your persuasive advert is about?
Correct answer: to avoid repetition and ensure text flow
to make it more interesting
it isn't important
Q3.
Which of the following are examples of a good synonym for the energy ball?
bounce
Correct answer: bite
Correct answer: delight
Correct answer: treat
tasty
Q4.
Why is it important to use exaggerated and precise adjectives in persuasive adverts?
It keeps it simple and easy for the reader.
Correct answer: It makes the product sound even more appealing.
It accurately describes the product.
Q5.
Which of the following are exaggerated adjectives?
healthy
Correct answer: scrumptious
tasty
Correct answer: succulent
Correct answer: heavenly
Q6.
Which of the following are examples of alliteration?
Correct answer: nourishing nibble
delicious snack
Correct answer: nutrient-rich, scrumptious snack
mouth-watering delight