New
New
Year 4

Presenting a persuasive advert

I can present a persuasive advert.

New
New
Year 4

Presenting a persuasive advert

I can present a persuasive advert.

Lesson details

Key learning points

  1. Oral presentation is an important part of selling a product and persuading an audience.
  2. Projection, pace and diction are important for ensuring the audience can hear and understand you.
  3. Eye contact, body languge and intonation are important for connecting to the audience and engaging them.
  4. Reading over our writing and rehearsing supports successful delivery of a presentation.

Common misconception

Children may think that there is one right way to deliver a presentation of a persuasive advert.

Discuss how the target audience impacts the delivery. E.g. difference in delivering to investors (Dragon's Den style) or potential consumers

Keywords

  • Oral presentation - a speech or talk in which a new product, idea, or piece of work is shown and explained to an audience

  • Projection - using our voice to speak powerfully and clearly

  • Diction - pronouncing words clearly

  • Body language - how we use our posture and gestures to communicate meaning and feelings

  • Intonation - variation in pitch through the rise and fall of a person's voice

Allow children to practise delivering their presentation in pairs first to build confidence before offering opportunities to present to the whole class. You could set the presentations up like 'Dragon's Den', with some children being investors.
Teacher tip

Licence

This content is © Oak National Academy Limited (2024), licensed on Open Government Licence version 3.0 except where otherwise stated. See Oak's terms & conditions (Collection 2).

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6 Questions

Q1.
What is a presentation?
a video of someone speaking about something
Correct answer: a speech or talk in which a new product, idea, or piece of work is shown
a piece of written work
Q2.
Which of the following features in a persuasive advert are used to hook the audience?
Correct answer: the headline
Correct answer: the images
Correct answer: the rhetorical question
the follow-up statement
the main body of text
Q3.
Match the vocabulary to the correct definition.
Correct Answer:unique selling point,what makes a product better than others on the market

what makes a product better than others on the market

Correct Answer:target audience,a particular group at which a product is aimed

a particular group at which a product is aimed

Correct Answer:engage,to occupy or attract someone's interest and attention

to occupy or attract someone's interest and attention

Q4.
What is the unique selling point of the chocolate energy ball?
It is chocolatey.
It is really healthy.
Correct answer: It is cased in chocolate and it is healthy.
It tastes delicious.
It is made up of mostly oats, nuts and dried fruits.
Q5.
Which key persuasive linguistic techniques have been incorporated into your persuasive advert?
details about the product
Correct answer: alliteration
Correct answer: rhetorical questions
pictures
Correct answer: rhyme
Q6.
Which of the following features will you want the audience to remember due to its catchy nature?
the ingredients of the product
the health benefits of the product
the images of the product
Correct answer: the slogan for the product

6 Questions

Q1.
When presenting, which of these aspects should you think about?
handwriting
Correct answer: body language
spelling
Correct answer: volume
Correct answer: pace
Q2.
Match the keywords to their definitions.
Correct Answer:projection ,using our voice to speak powerfully and clearly

using our voice to speak powerfully and clearly

Correct Answer:diction,pronouncing words clearly

pronouncing words clearly

Correct Answer:body language,how we use our posture and gestures

how we use our posture and gestures

Correct Answer:intonation,variation in pitch through the rise and fall of voice

variation in pitch through the rise and fall of voice

Q3.
What does projecting involve?
Correct answer: using the stomach muscles when speaking
shouting
speaking in a high-pitched voice
Correct answer: taking deep breaths before speaking
Q4.
Which of the following refers to pace?
Correct answer: the speed at which we speak
the volume at which we speak
the way we position our bodies
the eye contact we make with the audience
Q5.
Put the stages of the presenting process in the correct order.
1 - planning the content
2 - writing the content
3 - rehearsing the content
4 - presenting the content
Q6.
Which words or phrases should you identify and rehearse when preparing to present a persuasive advert?
Correct answer: phrases that are considered ‘tongue-twisters’
my favourite pieces of vocabulary
Correct answer: words that are difficult to pronounce
Correct answer: words/phrases I want to emphasise or deliver in a specific way