New
New
Year 4

Writing the first paragraph of a persuasive advert

I can write a persuasive paragraph that communicates the unique selling point of a product.

New
New
Year 4

Writing the first paragraph of a persuasive advert

I can write a persuasive paragraph that communicates the unique selling point of a product.

warning

These resources will be removed by end of Summer Term 2025.

Switch to our new teaching resources now - designed by teachers and leading subject experts, and tested in classrooms.

Lesson details

Key learning points

  1. It is crucial to communicate the unique selling point of a product.
  2. The beginning of persuasive writing should focus on the most appealing aspects of the product, e.g. taste.
  3. A variety of linguistic techniques are used to create persuasive adverts.
  4. Use of a relative complex sentence supports communicating extra detail about a noun to the reader.

Keywords

  • Unique selling point - A unique selling point is what makes a product better than others on the market.

  • Relative pronoun - A relative pronoun is a word that starts a relative clause like ‘who’ or ‘which’.

  • Relative clause - A relative clause is a type of subordinate clause that starts with a relative pronoun.

  • Relative complex sentence - A relative complex sentence is a sentence formed of a main clause and a relative subordinate clause.

Common misconception

Children may try to include too many persuasive linguistic techniques in one sentence.

Explain to the children that their sentences still need to make sense, so focus on one linguistic technique per sentence.

In learning cycle 2, you could do a shared write with the class. Work together to generate the sentences and write them up on the interactive whiteboard, then mark off the success criteria.
Teacher tip

Licence

This content is © Oak National Academy Limited (2024), licensed on Open Government Licence version 3.0 except where otherwise stated. See Oak's terms & conditions (Collection 2).

Lesson video

Loading...

6 Questions

Q1.
What is alliteration?
Correct answer: the repetition of initial consonant sounds occurring in neighbouring words
the attribution of human characteristics or behaviours to non-human objects
words that imitate or suggest the sound they describe
Q2.
What visual and linguistic techniques may be used in the headline of an advert?
Correct answer: alliteration
Correct answer: big and bold writing in unique font
simple font
Correct answer: short and snappy
underline
Q3.
What is onomatopoeia?
the repetition of initial sounds in neighbouring words
the similarity of sounds between the ending syllables of words
Correct answer: words that imitate or suggest the sound they describe
Q4.
Which of the following phrases are examples of rhyme?
Correct answer: sweet treat
bouncing ball
boing!
Correct answer: Once eaten, never beaten!
Q5.
Select the examples of a relative clause.
Correct answer: which are packed full of nutrient-rich ingredients
they are coated in the creamiest, most indulgent chocolate
Correct answer: who is the most healthy person in the school
Correct answer: which will leave your mouth watering
Q6.
Select the features you would be likely to find in a persuasive advert.
Correct answer: exaggeration
Correct answer: rhetorical quesion
formal fronted adverbials
Correct answer: superlatives
ordering fronted adverbials

6 Questions

Q1.
Match the keyword to the correct definition.
Correct Answer:relative pronoun,a word that starts a relative clause

a word that starts a relative clause

Correct Answer:relative clause,type of subordinate clause & starts with a relative pronoun

type of subordinate clause & starts with a relative pronoun

Correct Answer:relative complex sentence,sentence formed of main clause&a relative subordinate clause

sentence formed of main clause&a relative subordinate clause

Q2.
What is the unique selling point?
what makes a product healthy
Correct answer: what makes a product better than others on the market
how much of the product is sold
Q3.
How can you ensure the first paragraph of an advert doesn’t sound repetitive to the headline and opening?
Correct answer: Use varied adjectives.
Correct answer: Use a range of synonyms for the product.
Use completely different language/points.
Use a different font and colour.
Q4.
Tick the examples of relative clauses that would work in this main clause: These tantalising treats, __________ , are coated in the creamiest, most indulgent chocolate.
who are coated in milk chocolate
Correct answer: which contain energy-boosting ingredients
Correct answer: which are a healthy alternative snack
who is a delicious and healthy treat
Q5.
Match the persuasive linguistic technique to the example.
Correct Answer:alliteration,tantalising treats

tantalising treats

Correct Answer:superlative,creamiest

creamiest

Correct Answer:personification,taste buds will dance

taste buds will dance

Correct Answer:onomatopoeia,boing!

boing!

Correct Answer:rhyme,sweet treat

sweet treat

Q6.
Which of these would not be featured in a persuasive advert?
exaggeration
alliteration
Correct answer: formal fronted adverbials
Correct answer: ordering fronted adverbials
onomatopoeia