Skip to content
Oak National Academy
Oak National Academy
Teachers
Pupils
New
New
Year 4

Writing the second paragraph of a persuasive advert

I can write a persuasive paragraph that details the health benefits of a product.

Download all resources
Share activities with pupils
New
New
Year 4

Writing the second paragraph of a persuasive advert

I can write a persuasive paragraph that details the health benefits of a product.

Download all resources
Share activities with pupils

Lesson details

Key learning points

  1. It is crucial to communicate the unique selling point of a product.
  2. A persuasive advert should explain the benefits of a product to the reader, e.g. health benefits.
  3. For a healthy food product, it is crucial to detail ingredients, nutrients and health benefits.
  4. A formal fronted adverbial can be used to contrast information within a main clause.

Common misconception

Children may struggle with using a formal fronted adverbial to contrast appropriately.

Model a formal fronted adverbial of contrast used incorrectly (reiterate same point in main clause). Ask children to analyse and correct it.

Keywords

  • Health benefit - refers to the positive effects on a person's health gained from food, treatment, or an activity

  • Formal fronted adverbial - a sentence starter followed by a comma which is formal in tone and often found in non-fiction texts

  • Contrast - to highlight a difference, often between items or elements in juxtaposition

  • Unique selling point - this is what makes a product better than others on the market

Recap scientific knowledge on nutrition prior to the lesson.
Teacher tip

Licence

This content is © Oak National Academy Limited (2024), licensed on Open Government Licence version 3.0 except where otherwise stated. See Oak's terms & conditions (Collection 2).

Video

Skip video

Loading...

Starter quiz

Download starter quiz

6 Questions

Q1.
What is the unique selling point for the chocolate energy ball?
It is coated in chocolate.
It is made of oat, nuts and dried fruits.
It tastes delicious.
Correct answer: It is made from chocolate and it is healthy.
Q2.
Which methods help us when preparing to write?
Correct answer: Revisiting the information we need to include.
Correct answer: Deciding which grammatical techniques we want to use.
Writing our first idea down.
Correct answer: Orally rehearsing sentences.
Trying to recall everything from memory as we write.
Q3.
Match the vocabulary to the correct definition.
Correct Answer:ingredients,any of the food or substances combined to make an item from

any of the food or substances combined to make an item from

Correct Answer:nutrients,a substance that provides nourishment essential for life

a substance that provides nourishment essential for life

Correct Answer:food groups,categories into which types of food are classified

categories into which types of food are classified

Q4.
What are the main ingredients inside the energy ball?
chicken
Correct answer: oats
Correct answer: nuts
potatoes
Correct answer: dried fruits
Q5.
How does the energy ball benefit health?
It makes your hair and nails grow stronger.
Correct answer: It provides energy, builds muscles and supports digestion.
It makes you more flexible.
Q6.
Which of the following persuasive techniques are used throughout a persuasive advert?
Correct answer: interesting synonyms
rhyme
Correct answer: superlatives
Correct answer: exaggerated language
onomatopoeia

Exit quiz

Download exit quiz

6 Questions

Q1.
What should be included in the second paragraph of a persuasive advert?
Correct answer: the ingredients of the energy ball
Correct answer: the nutrients the energy ball provides
what the chocolate tastes like
Correct answer: the health benefits for the body
Q2.
Match the vocabulary to the correct definition.
Correct Answer:health benefits,the positive effects on a person's health gained from food

the positive effects on a person's health gained from food

Correct Answer:ingredients,any of the food or substances combined to make an item from

any of the food or substances combined to make an item from

Correct Answer:nutrients,a substance that provides nourishment essential for life

a substance that provides nourishment essential for life

Correct Answer:food groups,categories into which types of food are classified

categories into which types of food are classified

Q3.
What are the three main nutrients we are focusing on when communicating the health benefits of the energy ball?
Correct answer: carbohydrates rich in fibre
Correct answer: healthy fats
vitamins and minerals
water
Correct answer: protein
Q4.
What are the key health benefits of the energy ball?
Correct answer: It provides the body with energy.
It makes hair grow longer.
Correct answer: It helps to build and repair muscles.
Correct answer: It supports the digestive system.
It makes you jump higher.
Q5.
What is a formal fronted adverbial?
detail added to describe the preceding noun
an adverbial signalling the order of events
Correct answer: a sentence starter followed by a comma which is formal in tone
Q6.
Select the formal fronted adverbials that could be used to contrast information in the main clause.
Correct answer: Despite...,
Correct answer: Although...,
Importantly,
Correct answer: Even though...,
Interestingly,