Key learning points

1. Writing is most successful when it is planned.
2. We can plan to use a range of persuasive techniques in a persuasive letter.
3. When we generate ideas for persuasive techniques, we are thinking about the effect they will have on the reader.
4. We can use precise expanded noun phrases to describe the reader when creating flattery.

Keywords

• Persuasive technique - a structure or device used in writing to try to change someone’s mind or behaviour

• Flattery - a persuasive technique where the writer says positive things about the reader

• Veiled threat - a persuasive technique where the writer suggests negative outcomes for the reader

• Presumption - a persuasive technique where the writer acts as if the reader already agrees with them

• Rhetorical question - a question asked to the reader that does not expect an answer

Common misconception