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Year 10
AQA

Using the conventions of website content creatively

I can identify the conventions a website and use them creatively in my own writing.

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New
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Year 10
AQA

Using the conventions of website content creatively

I can identify the conventions a website and use them creatively in my own writing.

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Lesson details

Key learning points

  1. Headings, subheadings and bullet points can all be identified as the conventions of a website layout.
  2. Language should be adapted to conform to the conventions of website copy.
  3. Rhetorical devices can be used to make website copy interesting and hook the reader.
  4. Structural devices such as anaphora and motif can be used to emphasise key information and make website copy engaging.

Keywords

  • Layout - the layout of a text describes how features such as words, information and images, are arranged and presented

  • Apt - if something is apt it means it has been carefully chosen to ensure it is suitable and appropriate

  • Inform - when writing to inform you are presenting information or facts to your reader

  • Declarative - a declarative is a statement that expresses a fact or opinion

Common misconception

The language and structure of an informative website is always unexciting and dull.

What is the best way to remember information? Are you more likely to remember if it is presented in an interesting and engaging way? Informative websites still need to engage their audience.


To help you plan your year 10 english lesson on: Using the conventions of website content creatively, download all teaching resources for free and adapt to suit your pupils' needs...

This lesson can be easily adapted to teach the writing of leaflets instead.
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This content is © Oak National Academy Limited (2025), licensed on Open Government Licence version 3.0 except where otherwise stated. See Oak's terms & conditions (Collection 2).

Lesson video

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Starter quiz

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6 Questions

Q1.
What word beginning with 'A' means you come across as confident and knowledgeable?
Correct Answer: Authoritative,
Q2.
Which words best describe successful rhetorical questions?
Correct answer: subtle
Correct answer: impactful
Correct answer: complex
repetitive
successive
Q3.
What defines a statistic?
Correct answer: it uses numbers to present a measurement
it expresses an opinion
it uses similes
it uses rhetorical questions
Q4.
Which definition best matches the term anaphora?
The end paragraph builds on ideas in the introduction.
A repeated image is referred to throughout the text.
Correct answer: A word or group of words is repeated at the beginning of successive sentences.
Q5.
What is the best description of a motif?
A word or phrase is repeated three times.
Correct answer: An idea, reference or symbol is repeated throughout to emphasise an argument.
A letter sound is repeated at the beginning of successive words.
A word or phrase is repeated at the beginning of successive sentences.
Q6.
Which use of statistics is the most credible?
750% of people eat oranges daily.
Professor Purple states that 1 in 4 people hate spiders.
12 out of 8 people asked said they did not like drinking water.
Correct answer: 37% of people dislike social media according to Dr. Butterworth.

Exit quiz

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6 Questions

Q1.
What word beginning with 'A' describes something that has been carefully chosen to ensure it is suitable and appropriate?
Correct Answer: apt
Q2.
Which of these is not part of a website layout success criteria?
subheadings
bullet points
Correct answer: quotes
apt and engaging title
well sequenced paragraphs
Q3.
Which rhetorical device beginning with 'S' can make your writing seem credible and authoritative?
Correct Answer: statistics, statistic, a statistic
Q4.
Which of these uses a declarative followed by a simile?
School is the best. I really enjoy it.
Like nails down a chalk board it annoys everyone.
Correct answer: School is the worst. Like nails down a chalk board, it sets everyone on edge.
School is a big part of our lives and we need to consider how to make it better.
Q5.
Which of these is not an example of anaphora?
Together we can achieve. Together we will inspire. Together we triumph.
Books can open minds. Books are capable of broadening horizons.
Correct answer: Through learning we can achieve and develop our knowledge of the world.
Q6.
A website can be used to inform. A successful website may include which criteria?
Correct answer: an appropriate layout that presents information clearly
Correct answer: organisational devices such as heading, subheadings and bullet points
Correct answer: rhetorical devices such as similes, rhetorical questions and statistics
developed description of setting and characters
Correct answer: structural features such as anaphora and motif