Considering and emulating the use of direct address in the opening of a speech
I can use direct address to structure the opening to a speech in a way that engages the audience.
Considering and emulating the use of direct address in the opening of a speech
I can use direct address to structure the opening to a speech in a way that engages the audience.
Lesson details
Key learning points
- A speech is different to other types of writing since it is designed to be delivered aloud.
- Speech writers should aim for a conversational tone that is clear, concise and engaging for the audience.
- Direct address can make the audience feel included in a speech and increase engagement.
- Personal pronouns help to forge a connection between the speaker and the audience.
- Effective speech openings begin by grabbing the audience’s attention and end by summarising why the issue is important.
Common misconception
A speech should be approached like any other written text.
Speeches should be approached in a very different way to other types of written text as they are designed to be spoken aloud. Long sentences, for example, should avoided since they are difficult for audiences to follow when heard aloud.
Keywords
Engaging - captivating and holding attention or interest
Direct address - speaking personally to another person or group of people, often by name, within a sentence
Personal pronouns - pronouns that refer to specific people or things (e.g., I, you, he, she)
Purpose - the reason or intention behind the creation of a text
Call to action - a prompt urging immediate response or engagement from the audience
Equipment
You may wish to use different coloured pens or highlighters for this lesson (when redrafting in Task B) but this is optional.
Content guidance
- Depiction or discussion of violence or suffering
Supervision
Adult supervision required
Licence
This content is © Oak National Academy Limited (2024), licensed on Open Government Licence version 3.0 except where otherwise stated. See Oak's terms & conditions (Collection 2).
Video
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