Using the conventions of website content creatively
I can identify the conventions a website and use them creatively in my own writing.
Using the conventions of website content creatively
I can identify the conventions a website and use them creatively in my own writing.
Lesson details
Key learning points
- Headings, subheadings and bullet points can all be identified as the conventions of a website layout.
- Language should be adapted to conform to the conventions of website copy.
- Rhetorical devices can be used to make website copy interesting and hook the reader.
- Structural devices such as anaphora and motif can be used to emphasise key information and make website copy engaging.
Common misconception
The language and structure of an informative website is always unexciting and dull.
What is the best way to remember information? Are you more likely to remember if it is presented in an interesting and engaging way? Informative websites still need to engage their audience.
Keywords
Layout - the layout of a text describes how features such as words, information and images, are arranged and presented
Apt - if something is apt it means it has been carefully chosen to ensure it is suitable and appropriate
Inform - when writing to inform you are presenting information or facts to your reader
Declarative - a declarative is a statement that expresses a fact or opinion
Licence
This content is © Oak National Academy Limited (2024), licensed on Open Government Licence version 3.0 except where otherwise stated. See Oak's terms & conditions (Collection 2).
Video
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