Key learning points

1. The golden triangle illustrates the interconnection between sport, sponsorship, and the media.
2. Sport benefits from media exposure, which helps increase viewership and popularity.
3. Sponsorship provides financial support and resources for sport, often driven by media visibility.
4. Media coverage can enhance sponsorship value by reaching wider audiences and boosting brand association.
5. The relationship among these three elements can influence the development and commercial success of sports.

Keywords

• Media - the different ways we communicate information, like through TV, newspapers, social media, the internet, or radio

• Sponsorship - provision of funds or other forms of support to an individual or event in return for some commercial return

• Commercialisation - to manage or exploit (an organisation, activity, etc) in a way designed to make a profit

Common misconception