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New
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Year 8

What responsibilities does the media have?

I can explain the different responsibilities the media has and what happens if the media breaks the rules.

icon-background-square
New
New
Year 8

What responsibilities does the media have?

I can explain the different responsibilities the media has and what happens if the media breaks the rules.

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Lesson details

Key learning points

  1. We expect the media to be accurate, verify facts and act independently without personal benefit, in the public interest.
  2. Journalists take responsibility for their work, put their name to it, and aim to inform and explain important issues.
  3. The media must follow the law and the rules in the NUJ Code of Conduct and Editors' Code of Practice.
  4. The media are responsible for respecting privacy, providing truthful, accurate information and avoiding discrimination.
  5. If the media break these rules, IPSO or OFCOM can investigate, leading to legal action, mistrust or other consequences.

Keywords

  • Media - forms of communication like radio, television, newspapers, magazines and the internet, that reach or influence people

  • Responsibilities - duties that we are expected to do as a citizen of a country, as part of a job role or as a member of a community

Common misconception

The media can report whatever they like, there are no consequences.

There are consequences for the media breaking the rules and not fulfilling their responsibilities. They have to abide by a strict code of conduct and ethics.

To bring the lesson to life, show the students a range of examples of the media breaking the law or not fulfilling their responsibilities.
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Teacher tip
equipment-required

Equipment

content-guidance

Content guidance

  • Depiction or discussion of mental health issues
  • Depiction or discussion of serious crime
supervision-level

Supervision

Adult supervision required

copyright

Licence

This content is © Oak National Academy Limited (2025), licensed on
Open Government Licence version 3.0
except where otherwise stated. See Oak's terms & conditions (Collection 2).

Lesson video

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6 Questions

Q1.
There are three main types of media: print, broadcast and ...
old media
traditional media
Correct answer: new media
modern media
Q2.
What does the 'A' in the acronym 'VIA' model stand for?
Correct answer: Accountability
Accuracy
Advocacy
Authority
Q3.
Match the news value with its definition.
Correct Answer:proximity,local information from your area
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local information from your area

Correct Answer:prominence,information about celebrities
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information about celebrities

Correct Answer:conflict,information involving arguing
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information involving arguing

Correct Answer:human interest,information with emotional stories
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information with emotional stories

Q4.
What are examples of information neighbourhoods?
Correct answer: publicity
popularity
Correct answer: news
games
Q5.
What does understanding different sources, various types and information neighbourhoods help you know the purpose of?
Correct Answer: the media, media
Q6.
Match up the information neighbourhood with its purpose.
Correct Answer:propaganda,to persuade
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to persuade

Correct Answer:publicity,to promote
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to promote

Correct Answer:advertising,to sell
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to sell

Correct Answer:news,to educate
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to educate

6 Questions

Q1.
How do we expect the media to act?
Correct answer: with honesty
with mistrust
Correct answer: with verified facts
with personal benefit
Q2.
Journalists are , which means they have to put their name to their work and they are responsible for what it says.
Correct Answer: accountable
Q3.
Where are the two main places that you can find the rules that the media have to follow?
NUL Code of Conduct
Editors' Rules in Practice
Correct answer: NUJ Code of Conduct
Correct answer: Editors' Code of Practice
Q4.
Treating someone unfairly based on characteristics such as race, gender or religion is known as ; the media have a responsibility to stop this.
Correct Answer: discrimination
Q5.
Order the name of the group which regulates newspapers and magazines in the UK.
1 - Independent
2 - Press
3 - Standards
4 - Organisation
Q6.
Match the word with its definition.
Correct Answer:media,any communication or information that influences or educates people
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any communication or information that influences or educates people

Correct Answer:bias,unfair preference or judgement based on incorrect beliefs
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unfair preference or judgement based on incorrect beliefs

Correct Answer:verify,to be accurate and check the facts to make sure they are reliable
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to be accurate and check the facts to make sure they are reliable

Correct Answer:neutral,to report without opinion and make sure that it is equal
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to report without opinion and make sure that it is equal