New
New
Year 10
Branding
I can identify the features of brand identity and develop my own design.
New
New
Year 10
Branding
I can identify the features of brand identity and develop my own design.
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Lesson details
Key learning points
- Designers consider different features when designing a brand.
- Successful logos are universally recognised.
- Colours symbolise different emotions in different cultures.
Keywords
Branding - a way of making a company’s product or service more visible and recognisable
Logo - a simple symbol or design that represents a business or brand
Font - a printer’s term meaning the style of lettering being used
Subconscious - part of the mind that works without us being aware of it
Common misconception
Branding and logos are the same thing.
Branding is the way of making a company’s product or service more visible and recognisable. A logo is just a small part of branding and is a simple symbol or design that represents a business or brand.
A logo quiz would be a great addition to the lesson. It would also be a good idea to have examples of well known logos for the students to see and discuss.
Teacher tip
Equipment
Licence
This content is © Oak National Academy Limited (2025), licensed on
Open Government Licence version 3.0
except where otherwise stated. See Oak's terms & conditions (Collection 2).Lesson video
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Starter quiz
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6 Questions
Q1.
What is plagiarism?
sharing your own ideas with others
collaborating on a group project with proper acknowledgment
Q2.
What is the name of the law that stops others from copying an inventor or designer’s idea or invention?
Q3.
When are trademarks used for?
industrial products
architectural designs
Q4.
Why is it important that designers do not copy each others work?
to save time
Q5.
What is the purpose of a watermark on money?
adds a decorative design to make the note look more attractive
shows the name of the country that issued the currency
Q6.
What is a hologram?
a type of digital screen that displays moving pictures
a special kind of paper used for printing documents
Exit quiz
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4 Questions
Q1.
What is the purpose of branding?
to sell as many products as possible
to make products look pretty
Q2.
What is a logo?
a detailed description of a company’s goals
a long slogan used for advertising
Q3.
Match the colours with their typical associated meanings.
nature
danger
luxury
warmth
calm
Q4.
What part of the mind works without us being aware of it, influencing our thoughts on products and branding of products?