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New
New
Year 10

Economic viability

I understand the factors which affect economic viability of a product and can design considering this.

icon-background-square
New
New
Year 10

Economic viability

I understand the factors which affect economic viability of a product and can design considering this.

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These resources will be removed by end of Summer Term 2025.

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Lesson details

Key learning points

  1. Knowing the socioeconomic status of the target market ensures that the product is viable.
  2. Enterprise in design is when designers identify new design opportunities.
  3. Advertising and marketing a product is used to promote sales.

Keywords

  • Socioeconomic - a measure of a person's standing based on their income, education, and job type

  • Enterprise - a business or organisation that works to make money or achieve goals

  • Crowdfunding - a way of raising money by gathering small contributions from many people

  • Marketing - how businesses promote and sell their products or services

  • Advertisng - the act of promoting products or services to attract customers

Common misconception

Socioeconomic status is just about a person's income.

It is a combination of things such as income, education, occupation and even influence.

Examples of exisiting ads or marketing campaigns would aid in further discussion and would also help to contextualise the learning.
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Teacher tip
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Equipment

Use of the internet for research in the last task.

copyright

Licence

This content is © Oak National Academy Limited (2025), licensed on
Open Government Licence version 3.0
except where otherwise stated. See Oak's terms & conditions (Collection 2).

Lesson video

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6 Questions

Q1.
What is the purpose of branding?
Correct answer: to help make a product or service more visible and recognisable
to determine the price of a product or service based on market demand
to improve the technical functionality of a product or service
Q2.
Which one of the below is a rule for a successful logo?
writing should be presented in an elaborate and complicated way
three or four colours are normally used
Correct answer: easy to recognise, even at a distance
Q3.
What is a font?
a tool used to measure the size of printed text
a specific type of paper used in printing documents
Correct answer: a printer’s term meaning the style of lettering being used
Q4.
What is the subconscious?
part of the mind that makes purposeful decisions based on facts
Correct answer: part of the mind that works without us being aware of it
part of the mind that is creative and imaginative
Q5.
Which colour often represents 'danger' in Western cultures?
Correct answer: red
blue
green
white
Q6.
Why is colour carefully considered when designing logos?
Correct answer: because colours can evoke different emotions and create strong messages
because using multiple colours makes logos more expensive to print
because colours are chosen to match the current fashion trends

4 Questions

Q1.
What is an economically viable product?
a product that focuses only on high-quality materials, regardless of cost
a product that is innovative and unique
Correct answer: a product that works well and stays within budget
Q2.
What is the measure of a person's status based on their income, education and occupation?
Correct Answer: socioeconomic, socio economic , socioeconomic status, SES
Q3.
What is crowdfunding?
Correct answer: a way of raising money by collecting small contributions from a number of people
a method of borrowing money from a bank to start a business
a way of selling products directly to customers through social media
Q4.
When online advertising is tailored to our interests and likes based on our online activity this is called?
Correct Answer: targeted advertising, targeted