Key learning points

1. Commercialisation involves the use of sport for financial gain and includes activities like sponsorship.
2. Sponsorship is when companies provide support in exchange for promotion and visibility.
3. Financial sponsorship includes monetary support from companies.
4. Sponsorship of clothing and equipment involves providing sports gear and apparel.
5. Sponsorship of facilities includes funding or providing sports venues and training locations.

Keywords

• Media - the different ways we communicate information, like through TV, newspapers, social media, the internet, or radio

• Sponsors - an individual or group that provides financial support to an event, activity, person or organisation

• Sponsorship - provision of funds or other forms of support to an individual or event in return for some commercial return

• Financial sponsorship - when a person or company gives money in exchange for getting their name or brand seen by more people

Common misconception