The golden triangle
I can explain the interrelationships within the golden triangle.
The golden triangle
I can explain the interrelationships within the golden triangle.
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Lesson details
Key learning points
- The golden triangle illustrates the interconnection between sport, sponsorship, and the media.
- Sport benefits from media exposure, which helps increase viewership and popularity.
- Sponsorship provides financial support and resources for sport, often driven by media visibility.
- Media coverage can enhance sponsorship value by reaching wider audiences and boosting brand association.
- The relationship among these three elements can influence the development and commercial success of sports.
Keywords
Media - the different ways we communicate information, like through TV, newspapers, social media, the internet, or radio
Sponsorship - provision of funds or other forms of support to an individual or event in return for some commercial return
Commercialisation - to manage or exploit (an organisation, activity, etc) in a way designed to make a profit
Common misconception
Students might think that sport only benefits from media and sponsorship.
Media and sponsorship also benefit from the sport.
To help you plan your year 11 physical education lesson on: The golden triangle, download all teaching resources for free and adapt to suit your pupils' needs...
To help you plan your year 11 physical education lesson on: The golden triangle, download all teaching resources for free and adapt to suit your pupils' needs.
The starter quiz will activate and check your pupils' prior knowledge, with versions available both with and without answers in PDF format.
We use learning cycles to break down learning into key concepts or ideas linked to the learning outcome. Each learning cycle features explanations with checks for understanding and practice tasks with feedback. All of this is found in our slide decks, ready for you to download and edit. The practice tasks are also available as printable worksheets and some lessons have additional materials with extra material you might need for teaching the lesson.
The assessment exit quiz will test your pupils' understanding of the key learning points.
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Explore more key stage 4 physical education lessons from the Socio-cultural influences: commercialisation unit, dive into the full secondary physical education curriculum, or learn more about lesson planning.
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Starter quiz
6 Questions
raises awareness of company or brand
higher standard of players which is more enjoyable to watch
less financial worries
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