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Year 11
OCR

The golden triangle

I can explain the interrelationships within the golden triangle.

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New
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Year 11
OCR

The golden triangle

I can explain the interrelationships within the golden triangle.

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Share activities with pupils
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Lesson details

Key learning points

  1. The golden triangle illustrates the interconnection between sport, sponsorship, and the media.
  2. Sport benefits from media exposure, which helps increase viewership and popularity.
  3. Sponsorship provides financial support and resources for sport, often driven by media visibility.
  4. Media coverage can enhance sponsorship value by reaching wider audiences and boosting brand association.
  5. The relationship among these three elements can influence the development and commercial success of sports.

Keywords

  • Media - the different ways we communicate information, like through TV, newspapers, social media, the internet, or radio

  • Sponsorship - provision of funds or other forms of support to an individual or event in return for some commercial return

  • Commercialisation - to manage or exploit (an organisation, activity, etc) in a way designed to make a profit

Common misconception

Students might think that sport only benefits from media and sponsorship.

Media and sponsorship also benefit from the sport.


To help you plan your year 11 physical education lesson on: The golden triangle, download all teaching resources for free and adapt to suit your pupils' needs...

Use current examples in the media that students may have heard about to ignite engagement.
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This content is © Oak National Academy Limited (2025), licensed on Open Government Licence version 3.0 except where otherwise stated. See Oak's terms & conditions (Collection 2).

Lesson video

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Starter quiz

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6 Questions

Q1.
Identify the correct definition of sponsorship.
the different ways we communicate information
an individual or group that provides financial support to an event or person
Correct answer: provision of funds or other forms to support a sport in return for advertising
to manage or exploit an activity in a way designed to make profit
Q2.
There are three types of sponsorship. 1. financial 2. clothing, footwear and equipment. The third type is sponsorship.
Correct Answer: facilities, facility
Q3.
Identify which is a negative impact of sponsorship on the spectator.
higher standard of players which are more enjoyable to watch
Correct answer: more advert breaks in big events
increased pressure to favour the interests of sponsors
loss in revenue if a performer cheats
Q4.
A positive impact of financial sponsorship on the performer is that they have more time to train.
Correct answer: True
False
Q5.
Match the impact of sponsorship to the stakeholder that it impacts.
Correct Answer:sponsor,raises awareness of company or brand
tick

raises awareness of company or brand

Correct Answer:spectator,higher standard of players which is more enjoyable to watch
tick

higher standard of players which is more enjoyable to watch

Correct Answer:performer,less financial worries
tick

less financial worries

Correct Answer:sport,more coaching development programmes
tick

more coaching development programmes

Q6.
A negative impact of sponsorship on the sport is that sports can be to suit the sponsor.
Correct Answer: manipulated, changed, controlled, exploited, influenced

Exit quiz

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6 Questions

Q1.
Media, sponsorship and make up the three components of the golden triangle.
Correct Answer: sport, sports
Q2.
The golden triangle represents the of sport.
Correct Answer: commercialisation, commercialise
Q3.
Order these statements to show how the media can benefit from commercialisation.
1 - Media shows popular sport.
2 - More spectators use that media outlet.
3 - Media can charge higher advertising rates.
4 - More money is earnt by media companies.
Q4.
Complete the sentence with the best answer. A sport that receives lots of positive media attention ...
is less likely to get sponsorship deals.
Correct answer: is more likely to get sponsorship deals.
is more likely to be a minority sport.
is likely to be shown on the BBC.
Q5.
A performer will always benefit from commercialisation.
True
Correct answer: False
Q6.
Which incident is most likely to damage a sponsor's reputation?
Correct answer: being associated with a sexist athlete
being associated with an athlete with an injury
being associated with an athlete who lost their last match
being associated with a nervous athlete