Key learning points

1. Media types include television, radio, the press, the internet, and social media.
2. Media can enhance performers' visibility, provide sponsorship opportunities and a platform for promotional activities.
3. Media coverage can lead to increased pressure, loss of privacy, and negative public scrutiny.
4. Media coverage boosts a sport's popularity and finances but can also lead to a focus on entertainment over competition.
5. Media can increase sponsor visibility and engagement but may create scrutiny or controversy for officials and sponsors.

Keywords

• Media - the different ways we communicate information, like through TV, newspapers, social media, the internet, or radio

• Sponsors - an individual or group that provides financial support to an event, activity, person, or organisation

• Spectator - a person who watches a sports event and can influence the atmosphere

• Official - someone who enforces the rules and makes decisions to ensure fair play in a game or competition

Common misconception