Why do people become influencers?
I can explain why influencers create content and why some may lie or exaggerate online.
Why do people become influencers?
I can explain why influencers create content and why some may lie or exaggerate online.
These resources will be removed by end of Summer Term 2025.
Lesson details
Key learning points
- People become influencers for different reasons.
- Influencers can be motivated by financial gains, their interests or their beliefs.
- Influencers can create content that is exaggerated or contains lies; there may be financial incentive behind this.
- People can be influenced and misled by online content made by influencers.
Keywords
Influencer - a person who uses social media to influence the behaviour of their followers
Attention - when you focus your mind on something or someone
Financial - relating to money
Common misconception
All influencers are good role models who encourage healthy habits and sensible choices.
Many influencers are good role models. However, there are some influencers that are bad role models because they encourage unhealthy habits or dangerous choices. This is often based on the controversial content's potential for financial gain.
Equipment
Licence
Lesson video
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Starter quiz
6 Questions
the ways in which information or entertainment is consumed
a person who makes something to share online
an assumption that influences how you act
Exit quiz
6 Questions
someone on social media who influences their followers' behaviour
relating to money
when you focus your mind on something or someone