Year 11

Influencer endorsements

The lesson explores influencer endorsements and being cautious to online reviews.

Year 11

Influencer endorsements

The lesson explores influencer endorsements and being cautious to online reviews.

Lesson details

Key learning points

  1. Clarity over paid influencer promotions
  2. Cautionary approach to online reviews

Licence

This content is made available by Oak National Academy Limited and its partners and licensed under Oak’s terms & conditions (Collection 1), except where otherwise stated.

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5 Questions

Q1.
Who can influence us on social media?
Correct answer: All of the above.
Celebrities.
Family.
Friends.
Influencer.
Q2.
To find information on the internet you use?
Browser.
Correct answer: Search engine.
Spreadsheet.
Web engine.
Q3.
How much will the influencer market be worth by 2022 in US dollars?
$10 billion.
Correct answer: $15 billion.
$20 billion.
$5 billion.
Q4.
When evaluating a website you should ....
Not believe anything you read.
Not trust anything created more than 5 years ago.
Correct answer: Think critically about what you view.
Trust anything written by a teacher.
Q5.
Some influencers select information to favour a viewpoint.
Correct answer: This could mean their information is biased.
This is normal practice and can be ignored.
This is OK so long as the information is factual.
This means the viewpoint should be ignored.

5 Questions

Q1.
What is the role of an influencer?
Correct answer: To affect the purchasing decisions of others.
To help you until your unstuck.
To spread joy and cheer for all to hear.
Q2.
How do influencer influence?
By force.
Correct answer: Through trust.
Using cookies.
Q3.
What is a 'nano-influencer'?
A made up word.
Someone who has between 1,000 and 40,000 followers.
Correct answer: Someone with less than 1,000 followers.
Q4.
How do brands use social media to influence us?
Correct answer: All of the above.
Peer recommendations.
Promotions and discounts.
They create trends through influencers.
Q5.
Why are social media influencers so important to brands?
Because it is a new fad and brands like fads.
Correct answer: Because they have a platform to start a conversation with the brans target audience.
It is cheaper to use an influencer than make an advert.